Do you know who your best customers are?

Utilise your customer and prospect data with actionable insight. Let our data scientists loose on your database to help you get to know your customers better than ever. Unlock the true value of your data and maximise ROI.

Utilise how REaD Group’s market leading data can help you:

  • Basic insight
  • Profiling
  • Complex modelling
  • Segmentation


Data Cleaning for Leisure

Planning services for leisure brands!

No one channel works in isolation and it is vital when campaign planning to measure that impact of each channel on the other. At REaD Group, our holistic, insight-driven planning strategies provide our clients with the confidence that every pound spent is being optimised. Using the most relevant channels to deliver the highest return on investment.

We offer support in both offline and digital channels:

  • Email – Reaching your target audience to deliver immediate and efficient acquisition strategy.
  • Socials – Using identifiers to match demographic, lifestyle, channel preferences and attitudinal information.

Direct mail, partially addressed mail and inserts.


Find out more about our planning services

Our client is one of the UK’s most popular and trusted online dating sites. Experts in relationships, they wanted to understand the bahviours of customers with free accounts compared to those using their paid service and look to increase their coversion rates.

The solution was segmentaion!

This allowed our client to understand the trigger points of becoming a paying customer and ensure they were communicating the most relevant message to increase conversion rates.

Read more