REaD Group are an ideal data partner to support market research agencies in sourcing and targeting the right profiles and volume of individuals. With 50m individuals and over 900 variables, our data combines demographics with lifestyle, hobbies and interests, behavioural insights, transactional history and geo-demographics to help you deliver highly targeted surveys for your clients.
- Demographics – Age, household composition, income
- Location – posctcode, house type and size, utilities providers, tv region
- Lifestyle – Interests and hobbies, financial products
- Media preferences
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REaD is one of the most data rich organisations in the UK with an unrivalled understanding of the data market. We can provide our clients with access to highly accurate, responsive and diverse data.
- Access to 50m individuals and hundreds of selectable attributes to create the perfect selections
- Random Direct Dial (RDD) technology
supports telephone surveys with landline and mobile
selections with overlaid geography attributes including
GOR and TV Regions available.
- Permissioned and accurate data
- Trusted and compliant
- Rigorous due diligence