Transforming your data into knowledge … and knowledge into profitable action! 

REaD Group are one of the leading data providers in the UK, offering customer insight and segmentation to brands, creating more targeted and personalised campaigns to maximise ROI for DM and email, increasing customer retention and optimising brand loyalty.

  • Dynamic segmentation
  • Lapsed customer analysis
  • Offering Media specific variables
  • Identifying look-a-like prospects

For more information get in touch or view our Actionable Insight page.

Customer Insight and Engagement

Keep your data clean with REaD Group!

Keeping your data clean and accurate has never been more important for the media sector. By following legislation you can ensure a more effective and altogether improved approach to responsible marketing, improved campaign targeting, reducing costs and increasing ROI. REaD Group deliver the most accurate, comprehensive, trusted and up to date data services in the UK. Combining three market leading products.

  • The Gone Away Suppression file (GAS)
  • GAS Reactive
  • The Bereavement Register (TBR)

Your data has never been easier to achieve and maintain. Read our 10 top reasons to keep your data ready for action or get in touch to find out more.

 

Data Cleaning