REaD Group have a vast array of retail specific variables which you can select on or append to acquire, retain or re-engage with customers

• GDPR and PECR compliant marketing data with the highest standard of due diligence.

• Transparency of sources and trackable permissions library.

• Hundreds of selectable variables to enhance your data and add insight.

• Unrivalled in being the only data universe offering prospect and customer enhancement data which has been validated and proven to be recently transacting.

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Retail Trend Report 2017

At the mercy of economic forces and changing consumer habits and expectations, these are challenging times for UK retailers. A combination of tax increases, rising costs, fierce competition and a squeeze on consumer spending is threatening to wipe out thousands of British retailers, with a string of familiar high street names expected to go into administration this year.

It is against this backdrop of unprecedented change that we have commissioned a follow-up to our 2013 Retail Trend Report. In the four years since the last round of research the world has changed, technology has changed, consumers have changed and the volume of data available has exploded.

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‘‘Our work with REaD Group has provided us with some fascinating insights into who our customers are, both past and present, so we can market to them as appropriate. We now have a detailed and accurate picture of who is purchasing from our website, and identifying these key profiles will undoubtedly help shape the face of the business in the future.’’

Armelle Guillet
Customer Experience Director Moonpig

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