REaD Group have a vast array of retail specific variables and trusted data solutions to acquire, retain or re-engage with customers
• GDPR and PECR compliant marketing data with the highest standard of due diligence.
• Transparency of sources and trackable permissions library.
• Hundreds of selectable variables to enhance your data and add insight.
• Unrivalled in being the only data universe offering prospect and customer enhancement data which has been validated and proven to be recently transacting.Download file
Planning services for retail brands!
No one channel works in isolation and it is vital when campaign planning to measure that impact of each channel on the other. At REaD Group, our holistic, insight-driven planning strategies provide our clients with the confidence that every pound spent is being optimised. Using the most relevant channels to deliver the highest return on investment.
We offer support in both offline and digital channels:
- Email – Reaching your target audience to deliver immediate and efficient acquisition strategy.
- Socials – Using identifiers to match demographic, lifestyle, channel preferences and attitudinal information.
Direct mail, partially addressed mail and inserts.More on REaD Group's Planning Services
Long Live the Catalogue!
Consumers crave personal interaction and tangible communication, and, when executed thoughtfully, responsibly and compliantly, direct mail can deliver compelling results. Since we first descended in to lockdown earlier this year, 40% of people either agree or strongly agree that Direct Mail has become an important part of this new routine.
REaD Group’s recent work with an outdoor clothing and equipment retailer saw an 86% rise in sales after a catalogue mailing campaign.
“This is a really good example of ongoing value delivered by well – executed direct mail supported by data.”