Andy Bridges

14th May 2016

1 – Tell us about yourself – what’s the story so far?

I’ve been involved with data for around 20 years,  staring at a business publishers in SOHO rising to Data Governance lead at one of the leading loyalty companies in the UK .…When I started in data I used  floppy disks that had a mass storage of 240mb!! Not sure if the younger generation know what those are….

2 – Tell us about your role at REaD Group – what does compliance really mean?

Compliance to me is making sure the information we collect , manage and distribute is something we can trust and is fully transparent, in turn that gives our clients confidence, I suppose I’m the ‘ rules and regulation’ man… but let’s be clear I’m not an Auditor!

3 – What changes in the industry can we expect to see in 2016?

We will be hearing more about cybersecurity with cyber-attacks becoming ever more frequent and increasingly damaging. In addition we will also see mobile commerce grow as the desktop loses its primary place.  I also believe the retention, interaction and long-term engagement of consumers will be an even smaller target to hit as we see the rise of the savvy consumer….and what’s going to gain real momentum in 2016 is the impending GDPR.

4 – What inspires you?

People with drive, determination, positive attitudes and to be honest my Dad – he never sits down and just keeps going.

5 – Who has been your business mentor?

There’s a few to mention, so I won’t pick just one… One of those mentors said ‘knowledge is power’ (yes it sounds corny….) but boy has it been true over the years.

6 – What attracted you to the REaD Group?

I’ve had a business relationship with the REaD group for many years and have always been impressed with their skill to keep moving forward and create valuable data driven marketing services for it clients.

7 – What do you like to do in your spare time?

As most people have noticed in the Office – Road Cycling. I love the open road and if I had a time machine I’d go back and be part of the pro peloton!

Our Voice

The latest news and editorial from the team at REaD Group

Data Challenges: Inaccurate data = lost customers

August 16, 2019   Data Cleaning

Bot or not – and does it matter?

August 15, 2019   Engagement

The Discerning Marketer’s Guide to Buying Marketing Data

July 30, 2019   Data

The Propensity to eat late night chocolate

July 18, 2019   Modelling