Direct mail, digital marketing and the space between!
Embrace the power of multi – channel marketing this year! 2020 highlighted the need for marketers to be reactive, responsive and above all keep a level head. By using both online and offline strategies to engage customers – many of whom are now mostly working from home – the two have proven to work effectively and with great success. Now is the time to embrace multi-channel marketing and here’s why!
40% of consumers agreed that direct mail became a part of the new routine!
Direct Mail has seen a huge increase in engagement. With more people than ever working from home and the need for more tangible, compassionate and personal communication at an all-time high, 40% of consumers agreed that direct mail became a part of the new routine. We saw clients increase their mailing volumes month on month, and a recent campaign for a leisure retailer saw a huge 86% increase in sales as a result.
Direct Mail triggered online engagement increased by 64% and online sales increase by 25%!
Direct mail offers a lasting, trusted and tactile form of engagement. Playing an essential driving role for your customers brand journey. Research from Royal Mail MarketReach in late 2020 shows that 88% of consumers engaged more with direct mail in 2020 than ever before. Direct Mail triggered online engagement increased by 64% and online sales increase by 25%! Great stats that can’t be ignored.
However, direct mail can never reach it’s full potential without the addition of digital communication. Email has a much shorter life span but delivers the immediate and up to date content to keep your brand present. When primed with direct mail, customers spend 30% longer engaging with digital communication. The two side by side offer a unique brand experience, increasing brand engagement and instilling brand loyalty. Providing timely, relevant and personal communication throughout.
To ensure this multi-channel approach is utilised to the full, communication must be timely, accurate and compliant. With quality data, correct addressing and relevant content, the two can work seamlessly:
– Drive customer engagement
– Increase ROI
– Promote positive brand reputation
Find out how REaD Group can help you unleash the power of ‘MM’!
Understand your customers with Actionable Insight