The power of multi-channel marketing!

Direct mail, digital marketing and the space between!

Embrace the power of multi – channel marketing this year! 2020 highlighted the need for marketers to be reactive, responsive and above all keep a level head. By using both online and offline strategies to engage customers – many of whom are now mostly working from home –  the two have proven to work effectively and with great success. Now is the time to embrace multi-channel marketing and here’s why!

40% of consumers agreed that direct mail became a part of the new routine!

Direct Mail has seen a huge increase in engagement. With more people than ever working from home and the need for more tangible, compassionate  and personal communication at an all-time high, 40% of consumers agreed that direct mail became a part of the new routine. We saw clients increase their mailing volumes month on month, and a recent campaign for a leisure retailer saw a huge 86% increase in sales as a result.

Direct Mail triggered online engagement  increased by 64% and online sales increase by 25%!

Direct mail offers a lasting, trusted and tactile form of engagement. Playing an essential driving role for your customers brand journey. Research from Royal Mail MarketReach  in late 2020 shows that 88% of consumers engaged more with direct mail in 2020 than ever before.  Direct Mail triggered online engagement  increased by 64% and online sales increase by 25%!  Great stats that can’t be ignored.

However, direct mail can never reach it’s full potential without the addition of digital communication. Email has a much shorter life span but delivers the immediate and up to date content to keep your brand present. When primed with direct mail, customers spend 30% longer engaging with digital communication. The two side by side offer a unique brand experience, increasing brand engagement and instilling brand loyalty. Providing timely, relevant and personal communication throughout.

To ensure this multi-channel approach is utilised to the full, communication must be timely, accurate and compliant. With quality data, correct addressing and relevant content, the two can work seamlessly:

– Drive customer engagement
– Increase ROI
– Promote positive brand reputation

Find out how REaD Group can help you unleash the power of ‘MM’!

Contact our team today!

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