How donors engage with their mail and why it makes sense to use it for acquisition

(Marketreach + Royal Mail, June, 2022)

  • A deep dive into mail top 10 charity mailers
  • Looking at charity by brand who are using advertising mail combined with mail content “request for a donation” as the closest proxy for cold mail
  • Looking closely at how each age group interacts with this type of mail
  • And showing how you might consider using JICMAIL to hone your targeting and help you reach the best prospects you can
  • Just some inspiration on where you might look

Our Voice

The latest data news and editorial from the team at REaD Group

Unleashing the magic of mail

August 3, 2022  

Meaningful marketing measurement: Charity sector focus

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October 14, 2021