Our approach to nonprofit data

We operate as a fundraising data partner for charities.

Our approach is truly consultative, working closely with charities to ensure projects deliver the desired outcomes.

We believe we can really make a difference for any charity, large or small – and that we have the data, skills and people to help you achieve your goals. Achieve more with quality data.

How we support charities

Donor database solutions

We are an established UK data and insight company with years of experience and expertise in the charity sector. We work with charities of all sizes to help nonprofit organisations identify and engage with fundraising supporters.

Our donor database solutions help you acquire new supporters and maximise the value of your existing supporter base, now and in the future.

We hold the UK’s most comprehensive database of marketable consumers, with 50 million records and hundreds of variables to help charities execute highly targeted fundraising campaigns  – supported by the most robust compliance and permissions management processes in the market.

We understand the value of using insight to drive acquisition strategies for our clients; our business is built on harnessing the value of consumer insights to deliver targeted acquisition and retention communications.

Automated Data Cleansing (ADC) for the charity sector

REaD Group have integrated the REaDConnect API solution into Blackbaud’s Raiser’s Edge NXT, the latest cloud-based not-for-profit fundraising and donor management platform.

The result: Automated Data Cleansing (ADC) for the charity sector. 

Keep your charity’s supporter database up-to-date and GDPR-compliant. Our ADC services screen for goneaway and deceased individuals, providing relocation details for customers who have changed addresses. 

Ensure your donor database is accurate and compliant today. To learn more about how our ADC services can benefit your charity, download our guide below.

Automatic Data Cleansing

Direct mail in the charity sector

Your supporters and fundraisers are physical creatures who rely on human contact and stimulation.

Giving, receiving and handling tangible objects are still important aspects of the human experience – and are great ways for charities to engage with fundraising contacts.

Read our latest report on the power of direct mail within the charity sector:

  • Latest stats
  • Planning your DM campaign
  • Targeting the correct audience
  • Deciding on a giving format
  • Setting the CTA
  • Budget/format and VAT status
  • Creating the look and messaging
  • Choosing the right partner for you
  • Timing
  • Creatives
  • And of course, measuring the results

Get in touch to discuss how REaD Group can help enhance your charity brand’s next direct mail campaign!

Harness the power of direct mail

REaD Prospect for charity

REaD Prospect for charity delivers highly targeted donor acquisition for your charity or cause.

Identify prospective nonprofit supporters and fundraisers, at scale, per channel, with intelligent donor data insight to target your communications effectively. 

Our prospect charity database provides the most comprehensive dataset designed specifically for the charity sector, helping nonprofit organisations develop more effective fundraising strategies and engage with more of the right people.

Maximise donor acquisition today with REaD Prospect. Get in touch with our charity sector data specialists to discuss how we can help you optimise your data strategy.

Find out more about ProspectUs for Charity

Charity data case studies

Strategic data modelling for Marie Curie

We helped Marie Curie improve fundraising performance with a set of advanced predictive data models, incorporating Open Source and charity pool data.

This multi-award-winning charity data modelling project helped Marie Curie understand how their services on the ground affected local fundraising performance. 

Data modelling for Marie Curie.

Data cleansing for Macmillan

Macmillan wanted to ensure their data was of the highest quality possible for more accurate results, and we delivered. Using bespoke data cleansing services, we ensured Macmillan’s contact database was up-to-date and accurate. 

Data cleansing for Macmillan.

Marie Curie case study

Charity sector campaign results

We are delighted to be helping our charity clients to achieve amazing results.

Check out some metrics to make you go wow below!

Not-for-profit sector campaigns results: Cold DM and Partially addressed mail using REaD Group data and campaign planning:

  •  237.5% of response rate target!
  • 109% increase in donors!
  •  209% of the donation target!
  •  336% of ROI target!

We have helped charity brands generate over 10,000 additional donors, resulting in a 309% increase in donation income. And recorded double the previous year’s GDA donations.

Get in touch today to discuss how we can help your charity increase fundraising support with donor database solutions. 

Get in touch

Macmillan Testimony

‘‘REaD Group are an extremely professional and flexible organisation to work with. All business decisions are made in full consultation, with Macmillan’s needs and requirements always remaining paramount. REaD Group consistently looks to better their service, and offer advice and expertise to ensure Macmillan remain at the forefront of data quality. Refreshingly, REaD Group also continually looks for ways to become more cost efficient and to pass cost savings to us.’’

Cara Eaton
Data Analysis Team Manager, Macmillan Cancer Support

Download case study

Charity direct mail and GDPR

The introduction of the General Data Protection Regulations (GDPR) in May 2018 was a watershed moment in charity marketing and communications. 

That’s why we help charities remain compliant with GDPR compliance services

The ICO has provided guidance that confirms that direct mail is allowed under legitimate interest, if it passes a three-part test – including a balancing test, stating that “you still need to do some work to identify your precise purpose and show that it is legitimate in the specific circumstances”.

If thoughtfully and responsibly executed and with all the obligations required under GDPR to use legitimate interest properly met – direct mail is an incredibly effective and powerful channel for response rates and engagement. It should remain an important part of charities’ fundraising efforts.

Download whitepaper
Red charity ribbon icon on white background and REaD Group logo

Helping Charities to maximise the value of their fundraising