Supporting retail brands every step of the way!

REaD Group have a vast array of retail specific variables and trusted data solutions to acquire, retain or re-engage with customers.

• GDPR and PECR compliant marketing data with the highest standard of due diligence

• Transparency of sources and trackable permissions library

• Hundreds of selectable variables to enhance your data and add insight

• Unrivalled in being the only data universe offering prospect and customer enhancement data – validated and proven to be recently transacting

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Media planning services for retail brands!

No one channel works in isolation and it is vital when campaign planning to measure that impact of each channel on the other. At REaD Group, our holistic, insight-driven planning strategies provide our clients with the confidence that every pound spent is being optimised. Using the most relevant channels to deliver the highest return on investment.

We offer support in both offline and digital channels:

  • Email – Reaching your target audience to deliver immediate and efficient acquisition strategy.
  • Socials – Using identifiers to match demographic, lifestyle, channel preferences and attitudinal information.

Direct mail, partially addressed mail and inserts

Find out more about Media Planning with REaD Group

The results!

We are delighted to be helping our clients across multiple sectors achieve unrivalled results with REaD Group. Check out our most recent metrics to make you go WOW below!

Cold DM and partially addressed mail using REaD Group data and campaign planning:

  •  237.5% of response rate target!
  • 137.5% increase in response rate! 
  • 109% increase in donors!
  •  209% of donation target!
  •  336% of ROI target!

We have seen increased direct mail budgets of up to 56% and a huge increase in direct mail additional revenue of over 250k!

Get in touch today to discuss how we can help you achieve unbelievable results!

Get in touch

Long Live the Catalogue!

Consumers crave personal interaction and tangible communication, and, when executed thoughtfully, responsibly and compliantly, direct mail can deliver compelling results. Since we first descended in to lockdown earlier this year, 40% of people either agree or strongly agree that Direct Mail has become an important part of this new routine.

REaD Group’s recent work with an outdoor clothing and equipment retailer saw an 86% rise in sales after a catalogue mailing campaign.

“This is a really good example of ongoing value delivered by well – executed direct mail supported by data.”

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Supplying the nation with craft beer!

A leading provider of home-delivery craft beer came to REaD Group to continue their customer growth after advertising opportunities became limited.  They needed a new way to recruit new supporters and build loyalty.

The solution was to build a bespoke model for the client, using a combination of customer data and REaD’s own unique variables, including:

  • Demographic information
  • Geo location
  • Affluence
  • Household spend
  • Interest in Beer
  • Mail order buyers

For more information about REaD Group’s direct mail, door drop and media planning services 

Read our case study