Every great relationship starts with getting to know each other better

It is no different in marketing. Uncover new markets and customer insight to optimise customer acquisition and retention campaigns. We use a range of analysis from basic insight and profiling through complex modelling to help turn raw data into actionable knowledge.

Optimatch

Using the most comprehensive consumer data universe in the UK, REaD have launched Optimatch – a powerful data linking tool that contains all the channel variables we hold on an individual level that can be used to link data from one source to another, verify contactability across one individual or household and help validate identity.

  • Link – the ability to reliably link individuals across multiple databases or contact channels
  • Verify – identify the same person, or household, from multiple sources of information
  • Validate – have confidence an individual is who they say they are
Read more about Optimatch
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Segmentation

Understanding your customers is the key to unlocking the true value of your data and maximising ROI.

Do you know who your best customers are?

What characteristics do they have in common?

Let our data scientists loose on your database and we can help you get to know your best customers and engage with them accordingly.

Read more about Segmentation
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Modelling

We use past behaviour and advanced modelling techniques to predict what people are most likely do in the future.

You can use this intelligence to make your marketing more targeted, timely and impactful.

Read more about Modelling
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