Quality Data

The right data to engage, acquire and retain the best customers


Acxiom InfoBase Lifestyle Census (ILC) provides a consistent source of highly responsive marketable individuals target-able through known lifestyles, demographics and purchase behaviours.

Acxiom’s data set is built by combining the intelligent responses of online and offline surveys, consumer satisfaction questionnaires and product
warranty cards, collected in partnership with many of the UK’s major blue-chip companies. REaD Group has a strategic partnership with Acxiom and we are the sole UK re-seller of their survey-captured data-set.

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• The online questionnaire response activity across these combined survey programmes means that ILC will be regularly refreshed with over five million records gathered throughout the year

• Proven for acquiring new customers and engaging with existing and lapsed customers

• Trusted and compliant – all records are validated using our strict data compliance and due diligence audits, fully-permissioned

• To ensure optimal data quality Acxiom is cleaned against the market-leading suppression files GAS, TBR and Qinetic

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Home Mover Data

11% of UK households will  move home over the next 12 months, each spending over £5,000 on products and services during the moving cycle. REaD Group can help ensure that…

Home Mover product card

REaD Prospect

REaD Group is one of the most data rich organisations in the UK with an unrivalled understanding of the data market.  Our REaD Prospect service provides clients with access to…

REaD Prospect

REaD Enhance

REaD Enhance is the most accurate, in-depth and insightful view of the consumer population in the UK.  Our REaD Enhance consumer database offers unrivalled detail, holding multiple, trusted sources of…

REaD Enhance

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