Covid-19 Risk Model

A dataset that provides estimates of risk factors and COVID-19 infection rates at a range of local geographies.

Covid-19 Risk Model

Extraordinary times require innovation and new data models to support data driven decisions and responsible marketing and REaD Group data partner More Metrics have reactively developed a new set of models to track Covid-19 risk factors.  For these models,  More Metrics has used its existing and new datasets to create 14 risk measures that it considers to be relevant to Covid-19. The risks cover a number of dimensions, including:

  • Age and Household Composition
  • Mortality and Co-morbidity
  • Economic Resilience
  • Risk Engagement
  • Infection Rate
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More Metrics has used its existing and new datasets to create 14 risk measures that it considers to be relevant to Covid-19.

As part of this we have applied our disaggregation method to estimate cumulative infection rates on an “as is” basis in England and on a “timeline adjusted” basis across the whole of the UK.

See the data in action in the Interactive Dashboard below!

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