Data Enrichment - REaD Enhance

Data is your organisation’s most valuable asset. Make your data meaningful, purposeful and targeted with data enrichment - enhancing your data with valuable information about individual customers.

Data enrichment services

Our data enrichment services help you maximise the value of your existing customer data. We enrich your database with relevant information about your customers, backed by the most comprehensive database in the UK. With unrivalled data insight, we enrich your customer data to help you understand more about who your customers are, and how to connect with them. Enriched data ensures your marketing and sales budget is spent on the right customers, and you aren’t wasting time and money on low quality leads. With better data, comes better business performance.

Enrich your customer data with REaD Enhance

REaD Enhance offers businesses the most accurate, in-depth and insightful view of existing customers

Built using REaD Group’s data asset repository, which holds the most comprehensive view of the UK’s consumer population, REaD Enhance ensures your data is accurate and complete with relevant customer information. Our enrichment database is built from trusted sources of consumer data, representing virtually every marketable individual. 

Our database enrichment services cover everything from:

  • Who consumers live with
  • What consumers earn
  • What consumers spend
  • How consumers transact
  • Consumer interests and hobbies
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How can you use REaD Enhance?

REaD Enhance, our market-leading data enrichment service, can be used to enhance your database with supplementary information and insight into individual customers.

The right data lets you target customers in the right way, at the right time. Ensure your communication and marketing is more personalised, relevant and timely, with the benefit of driving engagement, improving ROI and increasing lifetime value. 

  • Enrichment
  • Customer insight
  • Customer profiling
  • Content management
  • Persona development
  • Customer selection

REaD Enhance – Core

A powerful individual level product containing over 50million UK adults. Comprising demographic and lifestyle variables built using REaD’s trusted and comprehensive data assets.

Helping brands understand:

  • Who their customers are
  • Who they live with
  • What their customers earn
  • How they earn
  • Financial products their customers  purchase
  • Customer Interests
  • What causes and issues resonate with them
  • How environmentally conscious they are

Designed to help brands gain customer insight and provide users with a set of predictive and descriptive attributes to support informed, targeted and relevant marketing communications.

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REaD Enhance – Geo

Compiled with a number of Open-Source data points with additional modelled attributes including; GeoSociety, a rich source of data giving valuable insight into what issues are concerning particular locations and sections of society, looking at:

  • Household spend
  • Crime
  • Health
  • Education
  • Green
  • Animal welfare
  • Transport

This product contains over 300 variable indicators to support location analysis, targeting and product development.


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REaD Enhance – Postcode Indicator

A postcode level product containing all PAF valid residential postcodes, with indicators across over 300 variables. This data supports location analysis, marketing strategies, targeting and product development.

Providing individual and household information summarised at a postcode level, making this data easily accessible for analysts and marketeers.

  • Data enrichment to further understand your customers and prospects
  • Customer insight to inform marketing activity
  • Variables for modelling (data available as proportions, indices, and z-scores)
  • Holistic view of a geographic area
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REaD Enhance – Property

An address level product built using REaD’s trusted, comprehensive and relevant data assets.

  • Property type
  • Number of bedrooms
  • Current market value
  • Energy efficiency
  • Distance to trees
  • Planning classification
  • Home mover data 
  • Property purchase and predicted move dates

Ideal for brands looking to identify property characteristics and market to home movers for products such as insurance, utilities, telecoms, and retail appliances.

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How do our data enrichment services work?

Your data is only as valuable as you make it. That’s why REaD Enhance is focused on making your data more complete, purposeful and targeted. To maximise the value of your data, we:

  • Validate basic data – ensuring individual details are up to date and accurate.
  • Tailor your data enhancements – understanding your business aims and campaign goals to narrow down your most prospective customers and provide meaningful data.
  • Enrich your data – enhancing your database with valuable information and insights into customers.

Your focused audience data is then available for you to start connecting with customers more accurately.

Home Mover Data

11% of UK households will  move home over the next 12 months, each spending over £5,000 on products and services during the moving cycle. REaD Group can help ensure that…

Home Mover product card

REaD Prospect

REaD Group is one of the most data rich organisations in the UK with an unrivalled understanding of the data market.  Our REaD Prospect service provides clients with access to…

REaD Prospect

Covid-19 Risk Model

To support data driven decisions and responsible marketing REaD Group and data partner, More Metrics, have  developed a Covid-19 risk model to enable: Screening to de-select vulnerable consumers from campaigns…

Read more about COVID-19 Model

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