Customer Data Validation - REaD Smart Link

Verify your customer data with REaD’s market data validation service, designed to enhance the quality of your data. Link individuals across quality databases. Verify their identity. And validate your data.

Contact data validation

Using the most comprehensive consumer data universe in the UK, REaD Smart Link is a powerful data validation tool that lets businesses verify their customer and prospect data.

Our customer verification tool contains all the channel variables we hold on an individual level, from customers’ phone, email, address details and more. 

This data is used to link contact data from one source to another, verifying contactability across one individual or household to validate identity.

  • Link our identity verification services reliably cross-reference individuals across multiple databases or contact channels.
  • Verify – identify the same person or household from multiple quality data sources.
  • Validate – have confidence an individual is who they say they are. Enhance your data quality, and improve ROI.
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Email validation

Email is one of the most powerful communication tools – but only when contact data is accurate. Email information can be incorrect for a number of reasons. Customers may fill in their information wrong, or scammers might sign up with fake identities. Validate that your email contacts are correct and ensure data accuracy.

Phone validation

Mobile and phone communication remains an effective way of engaging with customers. It is possible for numbers to be incorrect, outdated, or in some cases, fake. Ensure that phone number information is correct and complete with data validation services. Identifying and updating this information manually is time-consuming and costly, which is why we are here to help with seamless contact data validation. 

Address validation

Make sure that your customer postal addresses are accurate and complete. Direct mail campaigns can be costly when sent to the wrong address, and potentially damaging to your brand. The solution? Seamless data validation with REaD Smart Link. We handle your data validation operations for you, so that you can feel confident that your data is accurate. 

Data validation services you can trust

REaD Smart Link is a powerful data linking and validation tool that can be used: 

  • To verify the same individual across multiple datasets.
  • As the spine for development of SCVs and other data solutions.
  • As a bridge to find prospects and customers online and direct communications to them.
  • To reduce marketing costs and brand damage – prevent customers from receiving duplicate communications as a result of multiple database records.
  • To prevent identify fraud – increase confidence that a person is who they say they are. Provides a unique boost to your existing fraud products.
  • To protect your brand from fraudulent activity and money laundering – enable robust identity verification.

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