Social Listening

Build a deeper understanding of your customer base with social listening

Find your community

Track social trends, monitor consumer behaviour, understand product engagement and keep an eye on competitor activity

What is Social Listening?

Social Listening is the process of understanding the online conversation about a company or brand, as well as its products and services. Social listening allows brands to understand what their customers are talking about:

  • What they think
  • How they feel
  • What they need from your business

Using unique access to real-time social data, REaD Group can connect this social data from multiple social platforms, and, using this technology, we link the data at a global ID level and match this to REaD Group data to provide enriched insights.

REaD Group collects, hosts and own this type of data to enhance products and deliver client projects.

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Why is Social Listening important?

Social listening allows brands to track sentiment in real-time, so you can know right away if there’s a significant change in how much people are talking about your brand or the mood behind what they say. It’s like an early warning system that alerts you to positive and negative changes in how your brand is perceived online.

The channels we monitor:

  • Twitter
  • Instagram
  • Linkedin
  • Youtube
  • Four Square
  • Google
  • Pinterest
  • Gravatar
  • Forums
  • and more…

Social Listening provides unique information on your customer’s passions, pain points and personality traits which allows you to understand how to better communicate with them and what products or services will resonate with them.


Segmentation allows dating site to identify their most valuable customers and find look-a-like prospects

Using social profiling, incorporating factors such as:

  • Engagement
  • Lifestyle information
  • Age
  • Demographics
  • Psychographic data
  • Value to the client

We were able to identify and understand unique customer segments.

The segmentation enabled our client to understand the trigger points of becoming a paying customer and ensure they were communicating the most relevant message to increase conversion rates.

Social profiling drives revenue with look-a-like prospecting

Leading shoe retailer uses social listening to target  wedding shoppers

By tracking social media content and linking posts that reference weddings, the shoe retailer were able to send out highly targeted online and offline marketing communications on a  weekly basis, raising the brands profile and awareness with its best-suited customers.

Social listening allowed the brand to deliver the right content, to the right customers, using personal channels of communication.

Social listening raises brand profile

Identify Opportunities

Our customer analytics services help you identify the most relevant and promising opportunities, with an understanding of transactional, behavioural, attitudinal data and more to better predict business outcomes. Target communications…

Data segmentation

Understanding your customers is the key to unlocking the true value of your data and maximising ROI. Do you know who your best customers are? What characteristics do they have…

Read more about Segmentation

Data modelling

We use past behaviour and advanced techniques to create propensity models or data models, enabling you to predict how prospects and customers will likely engage with your brand in the…

Read more about Modelling

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