Engage with customers

Building trust between your brand and your customers is essential for business success. Customers are more empowered than ever to make choices based on trust and loyalty, rather than on price and product alone. That’s why we support brands at every stage of the customer journey with a tailored customer engagement data strategy. Our bespoke customer engagement solutions ensure optimum customer data quality and accuracy, providing in-depth customer insight and targeted multi-channel communications.

REaDOnline- Online Data Management Platform

Our REaDOnline service is the most definitive self-serve online data management platform in the UK.

REaDOnline combines the most accurate and comprehensive consumer data available in the UK with the best technology.

  • Validate
  • Clean
  • Update
  • Enhance
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Single Customer View (SCV)

A game changer in the quest for customer-centric marketing,

Single Customer View (SCV) provides a unified, comprehensive view of individual customers using aggregated data from multiple data sets. Get the complete picture of how customers interact with your business. Get insight into:

  • Product and purchase history, 
  • Call centre and customer service logs, to 
  • Online and social activity
Single Customer View (SCV)


Data is an essential and highly valuable asset in all businesses.

REaDConnect delivers seamless connectivity to the UK’s most comprehensive and authoritative data assets. REaD’s always-on technology maintains data accuracy and helps you target the right customers to ensure better decisions at every stage of the customer lifecycle.

Get powerful data solutions in the REaDConnect portal – a user-friendly, secure online platform.  Start your trial today!

  • Easily manage data cleansing in a few simple steps
  • Dashboard and real-time reporting ensures you are in control
  • Immediate access to your metrics

Register for a trial of REaDConnect or Contact Us to find out more


Media Planning Services

We deliver acquisition and retention communications for our clients across a range of complementary media.

Using strategic consumer insights, our campaigns are highly-targeted to help you reach the right customers. We provide strategy consultation across a range of multi-media channels:

  • Direct Mail
  • Partially addressed mail
  • Email
  • Door drops
  • Inserts
  • Social
  • Digital
Media Planning Services

Direct Mail

REaD Group are the ideal partner for your direct mail campaigns.

With campaign planning expertise and unrivalled customer data insight, we deliver highly-targeted direct marketing. 

  • Unrivalled Data – UK prospect pool has scale and depth and is tailored, dynamic and insightful
  • Data Planning Expertise – experienced, responsive and innovative
  • Data Quality – market leading data, management built in
  • Unbelievable results
Direct Mail Campaign Planning

Media Planning

Switcher Model

REaD Group presents our unique Switcher Model, built using the most accurate and variable rich consumer data universe in the UK. Ideal for utilities and telecoms companies, our switcher model…

Read more about Switcher Model

Using data to engage with customers

We support your customer engagement strategy with a range of data services. Our experts and technology ensure your customer data is clean, complete and comprehensive.

With better data, comes better trust. That’s why we enrich your data and strategy to help you engage more accurately with customers. Our customer engagement services include Single Customer View (SCV), media planning services, campaign planning and more.


The benefits of customer engagement

Technology is allowing us to make more informed marketing and sales decisions. With more accurate customer data, businesses can get to know customers better. Building your engagement strategy based on quality data assures that you are reaching the right customers, in the right way, at the right stage of the customer lifecycle.

Customer experience

Today’s world is all about putting the customer first. Ensure your customer engagement strategy is accurate and effective with the data to support it. 

Lower costs

Our customer engagement services help you maximise the return on marketing and sales spend. Reduce the time spent handling contacts, with accurate customer information and our automated online data management platform.

Increase revenue

Trusting relationships are essential for better sales performance. From acquiring new customers to retaining existing buyers, a data-backed customer engagement strategy is key.

Other data services

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