The right partner for your direct marketing campaigns
Why use REaD Group for Direct Marketing?
We believe that the combination of our data and insight, supported by our campaign planning expertise, makes REaD Group the ideal partner for your direct marketing campaigns.
- Unrivalled Data – UK prospect pool has scale and depth and is tailored, dynamic and insightfully
- Campaign Planning Expertise – experienced, responsive and innovative
- Data Quality – market leading data, management built-in
- Unbelievable results
We are delighted to be helping our clients to achieve amazing results. Check out some metrics to make you go wow below!
Not-for-profit sector campaign results: Cold DM, using REaD Group data and campaign planning
• 237.5% of response rate target!
• 209% of donation target!
• 336% of ROI target!
Outdoor clothing retailer using REaD Group data and insight achieved 86% uplift in sales, compared to the same campaign in the previous year!
Get in touch today to discuss how we can help you achieve unbelievable results!Get in Touch
Consumers crave personal interaction and tangible communication, and, when executed thoughtfully, responsibly and compliantly, direct mail can deliver compelling results. Since we first descended in to lockdown earlier this year, 40% of people either agree or strongly agree that Direct Mail has become an important part of this new routine.
REaD Group’s recent work with an outdoor clothing and equipment retailer provides an example of how direct mail can and continues to be a high-performing and effective channel for retailers.
Our REaDOnline service is the most definitive self-serve online data management platform in the UK. REaDOnline combines the most accurate and comprehensive consumer data available in the UK with the…REaDOnline
Single Customer View (SCV)
A game changer in the quest for customer-centric marketing, Single Customer View (SCV) provides a unified, comprehensive view of individual customers using aggregated data from multiple data sets. Get the…Single Customer View (SCV)
Data is an essential and highly valuable asset in all businesses. REaDConnect delivers seamless connectivity to the UK’s most comprehensive and authoritative data assets. REaD’s always-on technology maintains data accuracy…REaDConnect
The right marketing data to engage, acquire and retain the best customers.