Trusted solutions

The automated data cleansing and enrichment solution.


Via an easy-to-use online portal, REaDConnect provides you with seamless access to advanced solutions to maximise the quality of your customer data asset

REaD’s always-on technology maintains data accuracy and helps you target the right customers to ensure better decisions at every stage of the customer lifecycle.

  • Improve regulatory compliance such as GDPR article 5
  • Reduce your exposure to financial penalties
  • Increase reporting accuracy and make confident business decisions
  • Reduce data processing timelines and costs
  • Use less infrastructure and increase resilience
  • Removal or reduce manual processes and associated resource time
  • Access via user friendly and secure online portal
  • Plug & Play integration via API or SFTP
  • Powers continuous updates to your customer data
  • Provides access to the UK’s leading data cleansing suite
  • Comprehensive coverage of deceased individuals, gone-aways and relocatable movers

Sign up for a trial of the portal today and unleash the powerful solutions in REaDConnect


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REaD Group have integrated the REaDConnect API solution into Blackbaud’s Raiser’s Edge NXT, the latest cloud-based not for profit fundraising and donor management platform to create Automated Data Cleansing (ADC).

Clients using the platform will be able to keep their customers’ contact information up-to-date and GDPR compliant by screening for goneaways and deceased individuals and providing relocation details for customers who have moved.

To understand more about our integrated API and how this easy to use, self serve application can help your brand, download our guide below.

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REaD Group worked with one of the UK’s largest casino operators to improve customer relationships and brand awareness after the COVID-19 pandemic.

With a footfall of over 30,000 customers per day, and a database of over 1 million records, the brand wanted to send encouraging communications to get people back into the casinos once the re-openings began.

To avoid brand damage and customer distress, REaD Group screened the entire database of 1.8 million for deceased records using our automated data cleansing and enrichment solution, REaDConnect.

Check out the results here!

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REaDConnect delivers cost savings for retailer!

For our client, a large retailer, was that they were not receiving flags for gone-away or deceased matches to their customer database, which meant they were paying for the same suppressions repeatedly, every time they ran a campaign. Their goal was to be able to only suppress a customer once with the aim of reducing ongoing costs.

  • Access to all available deceased, goneaway and mover marketing suppression products
  • An initial cleanse of the between 10 -15 million customer records currently held, with provision of permanent flags
  • Flexibility to process and cleanse data on a campaign-by-campaign basis
  • Provision of the PAF file
  • Access to all of the market leading suppression files and ensure their data is GDPR compliant at all times


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