The right data to engage, acquire and retain the best customers

Switcher Model for Utilities companies

Ideal for utilities and telecoms companies, our switcher model offers a unique solution for both acquisition and retention.

REaD Group presents our unique Switcher Model, built using the most accurate and variable rich consumer data universe in the UK.

Allows the segmentation of a customer database to identify those with the greatest propensity to switch from their existing provider.

Ideal for utilities and telecoms companies, our switcher model offers a unique solution for both acquisition and retention, across multiple channels.

As the Switcher Model is based on our unique validated and permissioned consumer database, containing over 41 million marketable individuals and an unrivalled selection of hundreds of variables, there is no comparable solution for identifying switchers available on the market.

Media Planning

REaDOnline- Online Data Management Platform

Our REaDOnline service is the most definitive self-serve online data management platform in the UK. REaDOnline combines the most accurate and comprehensive consumer data available in the UK with the…

REaDOnline

Single Customer View (SCV)

A game changer in the quest for customer-centric marketing, Single Customer View (SCV) provides a unified, comprehensive view of individual customers using aggregated data from multiple data sets. Get the…

Single Customer View (SCV)

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