Goneaway Suppression

Maximise the quality and performance of your data with goneaway suppression. Identify contacts who have changed addresses and keep your database up to date and accurate.

Goneaway suppression services

Data accuracy has never been more important, with GDPR Article 5.1 d) making data accuracy a legal requirement. Our goneaway suppression services help you identify validated movers and goneaways in the UK - keeping your data clean and accurate. Our services identify home movers using the goneaway suppression (GAS) file; the most accurate, up-to-date and widely used solution across the UK. This service helps maximise the effectiveness of mailing campaigns, increasing ROI and saving time for customers.

The goneaway suppression file

Our market-leading data cleaning suite is designed to optimise the accuracy of your data and the performance of your marketing campaigns.

We clean your data using the most trusted and comprehensive data resources available; such as the goneaway suppression file.

Established in 1992, the goneaway suppression file (GAS)  is the best known and most reputable suppression product in the industry – known for cementing the concept of data suppression into marketing best practice.

It is proven to be the most accurate and up-to-date solution for identifying people who have relocated.

Validated across multiple trusted sources, we receive a large number of consented datasets from organisations that have been notified when someone moves property. This includes government information (e.g. from local authorities), and information from blue-chip organisations that have a transactional relationship with their customers.

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The benefits of goneaway suppression

Data is at the heart of modern marketing – keep it clean with goneaway suppression.

Goneaway suppression is just one way to ensure data quality and compliance. The many other benefits of goneaway suppression include:

    • Easy to implement – goneaway suppression is a simple and effective way to keep your data clean and accurate.
    • Keep your dataset live and accurate – reduce the risk of having to delete data and downsize your marketable database.
    • Avoid heavy fines and stay GDPR compliant by ensuring data accuracy.
    • Save time, money and resourcesensure that you are sending communications to active contacts at the right address.

Manage your own goneaway suppression – identify movers and goneaways using our online platform, REaD Online.

Why compromise the success of your campaigns and risk reputational damage?

Keep your marketing accurate and on track using up-to-date addresses.

  • Reduce campaign costs and improve ROI.
  • Reduce risk of brand damage – avoid sending mail addressed to previous occupants.
  • Legal requirement under Data Protection Act 2018.
  • Don’t lose touch with customers, supporters and clients.

Read Why Gone Away Suppression is a Must!

Get started with goneaway suppression

We are here to help you maximise the value of your data.

Getting started with goneaway suppression is easy. Simply get in touch with our team, who can help you start maximising the value of your data. Or, explore goneaway suppression through our self-serving online data management platform.

Get in touch

Identify goneaways the easy way in our online platform

At REaD Group, our aim is to help businesses maximise the value of their data in the easiest way possible.

That’s why we offer an online data management service for goneaway suppression. REaD Online lets you upload your datasets and identify individuals who have changed address, validated against the goneaway suppression file.

Find out more about REaD Online.


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