Data Cleansing Solutions

Our data cleansing services will maximise the quality and performance of your data, and in turn bring about valuable results for your business.

REaD Cleanse: Unrivalled data cleansing

Your data is decaying at a faster rate than ever before. Over the course of a year, 30% of your data will become invalid. This puts your business at risk from legislative fines, brand damage and is bad news for your campaign results! Avoid this with our unmatched data cleansing services. We offer the most accurate, comprehensive and trusted data cleaning available in the UK - that’s flexibly delivered, too.

Keep Your Data Clean

Keeping your data clean and accurate has never been more important for your business.

Each day, 1,600 people pass away and 10,000 households relocate. It’s key to keep your data clean –  targeting the right customers in the right way and avoiding marketing mishaps.

REaD Group’s market-leading data cleaning service delivers the most accurate, comprehensive, trusted and up-to-date data available in the UK. Combining three market-leading products – The Gone Away Suppression file (GAS), GAS Reactive and The Bereavement Register (TBR) with the best of the rest in the market, we can deliver accurate data cleaning and enhanced data quality.

You can access our data cleaning services through our market-leading Online platform, or through the seamless API REaDConnect.

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The Importance of Data Cleaning

Ensuring that your records are up-to-date is no longer simply best practice, but a lawful requirement, too. When you utilise our data cleansing solutions, not only can you feel confident that you are acting within the law, but you stand a lot more to gain, too. 

The benefits of accurate, clean data include:

  • Improved customer experience 
  • Better targeted communications and less wastage 
  • Improved campaign performance 
  • Increased sales opportunities 
  • Enhanced brand reputation 
  • Better database integrity 
  • Informed decision-making


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GDPR Compliance Services

Ensure your data is compliant with our GDPR compliance services.  We help businesses acquire and use data responsibly, avoiding brand damage and legal challenges.

GDPR compliance services

Gone Away Suppression

Keeping your data clean and accurate has never been more important. Our market-leading data cleaning suite is designed to optimise the accuracy of your data and the performance of your…

Goneaway Suppression

Other data services

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