Deceased Suppression Database
Our deceased suppression services assess and verify data from The Bereavement Register (TBR), used to remove the details of deceased personnel from mailing lists and marketing data. It's the most efficient and accurate way to remove anyone who has passed away from your marketing databases Our deceased suppression service collects data from the TBR website, and verifies it against a number of third party services, including two of the three major credit reference agencies and the Bereavement Support Network. This enables us to provide comprehensive coverage of the UK population.
The Bereavement Register
Marketing to the deceased is brand damaging, a waste of marketing spend and will impact on campaign performance.
Since its inception in 2000, The Bereavement Register (TBR) has built a reputation for providing a high quality, reliable file of confirmed deceased records that performs for our direct and bureau clients.
The data is collected directly from the bereaved and/or third party sources of actual deaths, we focus on data accuracy and quality so if records don’t make the grade they don’t go in – it’s as simple as that
This means that you can have complete confidence in our deceased suppression data – as no assumed data is included, negating the need for confidence indicators.
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Deceased Suppression
Deceased suppression is no longer simply best practice. GDPR Article 5 requires by law that you keep your data accurate and up-to-date.
Using REaD Group’s market leading and trusted deceased suppression products will allow you to
- Reduce the risk of having to delete data and reduce your marketable database
- Avoid heavy fines for non-adherence to GDPR rules.
- Save time, money, and resources by not marketing to people who will not receive the communications.
The Importance of Deceased Suppression
Our deceased suppression service will:
Protect your brand – Sending communications to the deceased can damage your reputation.
Reduce distress – Receiving mail intended for a person no longer alive can be upsetting and triggering for their family members.
Increase accuracy – Ensuring your data is up-to-date and precise will allow you to make informed decisions.
Return on investment – Ensure you’re not wasting resources on unnecessary marketing.
Whilst deceased suppression prevents insensitive communication with remaining family members – it’s not necessarily just about completely removing the deceased individual. By being made aware of their passing, you have the opportunity to share your condolences with their family.
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