REaD Group's data cleaning services are the most accurate, comprehensive, trusted and up-to-date suppression products in the UK
With the GDPR Article 5 requiring that personal data be kept clean and accurate (or be deleted!) choosing a trusted solution to optimise the quality of your data and maximise compliance is now business critical. Synonymous with data quality since the early 90's REaD Group's comprehensive data cleaning suite is the best and most accurate in the UK.
Ensure your customer and prospect data is accurate, up-to-date and compliant with REaD Group’s Market Leading data cleaning services. It is a benchmark of responsible data management and marketing. Consumers expect it, the law requires it and it delivers massive cost savings, better ROI and reduces the risk of brand damage.
REaD Group deliver the most accurate, comprehensive, trusted and up-to-date data services available in the UK. Combining three market leading products – The Gone Away Suppression file (GAS), GAS Reactive and The Bereavement Register (TBR) with the best of the rest in the market.Read more about REaD Cleanse
GAS – Gone Away Suppression
Keeping your data clean and accurate has never been more important. Our market leading data cleaning suite is designed to optimise the accuracy of your data and the performance of your marketing campaigns.
Established in 1992 and cementing the concept of data suppression into marketing best practice, GAS, is the best known and most reputable suppression product in the industry. Proven to be the most accurate and up-to-date solution for identifying people who have relocated.Read more about GAS
The Bereavement Register – trusted deceased screening from REaD Group
The best choice for deceased suppression, The Bereavement Register is the most efficient way to remove anyone who has passed away from your marketing databases (deceased suppressions).
Since its creation by REaD Group in 2000, TBR has built a reputation for providing a high quality, reliable file of confirmed deceased records that performs for our direct and bureau clients.
TBR is the most efficient and accurate way to remove anyone who has passed away from your marketing databases – reducing the risk of reputational damage and enhancing campaign performance.Read more about TBR
Don’t wait for customers to inform you they have moved – GAS Reactive will allow you to keep your data current and ensure continuity of contact and relevancy of communications.
We all know the cost of acquiring customers is far greater than retaining them – even modest estimates are that it costs five times more to acquire than to retain a customer. Don’t wait for customers to inform you they have moved – GAS Reactive will allow you to keep your data current and ensure continuity of contact and relevancy of communicationsGAS Reactive
The right marketing data to engage, acquire and retain the best customers
Transforming your data into knowledge….And knowledge into profitable action