Data Quality

Market leading data cleaning

Ensuring that the customer and prospect data that you hold is accurate, up to date and compliant is a benchmark of responsible data management and marketing. Consumers expect it, the law requires it and it delivers massive cost savings, better ROI and reduces the risk of brand damage.

REaD Group deliver the most accurate, comprehensive, trusted and up to date data cleaning services available in the UK. Combining three market leading products – The Gone Away Suppression file (GAS), GAS Reactive and The Bereavement Register (TBR) with the best of the rest in the market, we can deliver accurate data cleaning and enhanced data quality.

The best data quality services are available via our market leading Online platform or via seamless API REaDConnect

REaD Online

REaD>Online is a market leading online platform that enables you to efficiently and effectively manage and maximise the value of your customer and prospect data.

• Validate
• Clean
• Update
• Enhance

GAS

Keeping your data clean and accurate has never been more important. Our market leading data cleaning suite is designed to optimise the accuracy of your data and the performance of your marketing campaigns.

Established in 1992 and cementing the concept of data suppression into marketing best practice, GAS, is the best known and most reputable suppression product in the industry. Proven to be the most accurate and up to date solution for identifying people who have relocated.

The Bereavement Register – trusted deceased screening from REaD Group

The best choice for deceased suppression,  The Bereavement Register is the most efficient way to remove anyone who has passed away from your marketing databases.

Since its creation by REaD Group in 2000, TBR has built a reputation for providing a high quality, reliable file of confirmed deceased records that performs for our direct and bureau clients.

TBR is the most efficient and accurate way to remove anyone who has passed away from your marketing databases – reducing the risk of reputational damage and enhancing campaign performance.

GAS Reactive

Don’t wait for customers to inform you they have moved – GAS Reactive will allow you to keep your data current and ensure continuity of contact and relevancy of communications.

We all know the cost of acquiring customers is far greater than retaining them – even modest estimates are that it costs five times more to acquire than to retain a customer. Don’t wait for customers to inform you they have moved – GAS Reactive will allow you to keep your data current and ensure continuity of contact and relevancy of communications

Managed Service

REaD Group’s market leading data cleaning suite GAS, TBR and GAS Reactive plus the best of the rest.

Our comprehensive bureau services can be delivered using a variety of delivery options in order to best suit your requirements:

• Inline – automated
• Online – web access
• Licence – files provided to client
• REaDConnect – real-time data delivery