Data Quality

GAS

Keeping your data clean and accurate has never been more important. Our market leading data cleaning suite is designed to optimise the accuracy of your data and the performance of your marketing campaigns.

Established in 1992 and cementing the concept of data suppression into marketing best practice, GAS, is the best known and most reputable suppression product in the industry. Proven to be the most accurate and up to date solution for identifying people who have relocated.

The Bereavement Register – trusted deceased screening from REaD Group

The best choice for deceased suppression,  The Bereavement Register is the most efficient way to remove anyone who has passed away from your marketing databases.

Since its creation by REaD Group in 2000, TBR has built a reputation for providing a high quality, reliable file of confirmed deceased records that performs for our direct and bureau clients.

TBR is the most efficient and accurate way to remove anyone who has passed away from your marketing databases – reducing the risk of reputational damage and enhancing campaign performance.

GAS Reactive

Don’t wait for customers to inform you they have moved – GAS Reactive will allow you to keep your data current and ensure continuity of contact and relevancy of communications.

We all know the cost of acquiring customers is far greater than retaining them – even modest estimates are that it costs five times more to acquire than to retain a customer. Don’t wait for customers to inform you they have moved – GAS Reactive will allow you to keep your data current and ensure continuity of contact and relevancy of communications

Online

Online is a data cleansing service, providing organisations with a cost effective and user-friendly way of improving the integrity of their data with 24/7 access to a wide range of industry data files.

Managed Service

REaD Group’s market leading data cleaning suite GAS, TBR and GAS Reactive plus the best of the rest.

Our comprehensive bureau services can be delivered using a variety of delivery options in order to best suit your requirements:

• Inline – automated
• Online – web access
• Licence – files provided to client
• REaDConnect – real-time data delivery