GAS is the most accurate, up-to-date and widely used solution for identifying validated goneaways in the UK.
Data accuracy has never been more important – with GDPR Article 5.1 d) making data accuracy a legal requirement.
Our market leading data cleaning suite is designed to optimise the accuracy of your data and the performance of your marketing campaigns. Established in 1992 and cementing the concept of data suppression into marketing best practice, Gone Away Suppression file (GAS), is the best known and most reputable suppression product in the industry. It is proven to be the most accurate and up to date solution for identifying people who have relocated.
Validated across multiple, trusted sources we receive a large number of consented data sets from organisations that have been notified when someone moves in or moves out of a property. This includes government information (e.g. from local authorities), and information from blue chip organisations that have a transactional relationships with their customers.Download File
Using REaD Group’s market leading and trusted data cleaning products will help you to get GDPR ready:
• An easily implemented and efficient way to keep your data clean and accurate
• Reduce the risk of having to delete data and reduce your marketable database
• Help you to avoid heavy fines for non-adherence
• Save time, money and resources by not marketing to people who will not receive the communication
Why compromise the success of your campaigns and risk the reputation of your business by continuing to send communications to individuals using their old address?
• Reduce campaign costs and improve ROI
• Risk of brand damage of sending mail addressed to previous occupants
• Legal requirement under Data Protection Act 2018
• Losing touch with customers and supporters
Read Why gone-away suppression is a must.
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The right marketing data to engage, acquire and retain the best customers
Transforming your data into knowledge….And knowledge into profitable action