Data quality

Maximise the quality and performance of your data


GAS is the most accurate, up-to-date and widely used solution for identifying validated goneaways in the UK.


Data accuracy has never been more important – with GDPR Article 5.1 d) making data accuracy a legal requirement.

Our market-leading data cleaning suite is designed to optimise the accuracy of your data and the performance of your marketing campaigns. Established in 1992 and cementing the concept of data suppression into marketing best practice, Gone Away Suppression file (GAS), is the best known and most reputable suppression product in the industry. It is proven to be the most accurate and up-to-date solution for identifying people who have relocated.

Validated across multiple, trusted sources we receive a large number of consented data sets from organisations that have been notified when someone moves in or moves out of a property. This includes government information (e.g. from local authorities), and information from blue-chip organisations that have a transactional relationship with their customers.

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Using REaD Group’s trusted solution to optimise the quality of your data and maximise compliance is now business critical.


• An easily implemented and efficient way to keep your data clean and accurate

• Reduce the risk of having to delete data and reduce your marketable database

• Help you to avoid heavy fines for non-adherence

• Save time, money and resources by not marketing to people who will not receive the communication

Why compromise the success of your campaigns and risk the reputation of your business by continuing to send communications to individuals using their old address?

  • Reduce campaign costs and improve ROI
  •  Reduce risk of brand damage by not sending mail addressed to previous occupants
  • Legal requirement under Data Protection Act 2018
  • Don’t lose touch with customers and supporters

Read Why Gone Away Suppression is a Must!

REaD Cleanse

Ensure your customer and prospect data is accurate, up-to-date and compliant with REaD Group’s Market Leading data cleaning services. It is a benchmark of responsible data management and marketing. Consumers…

Read more about REaD Cleanse

The Bereavement Register – trusted deceased screening from REaD Group

  The best choice for deceased suppression,  The Bereavement Register is the most efficient way to remove anyone who has passed away from your marketing databases (deceased suppressions). Since its…

Read more about TBR

GAS Reactive

Don’t wait for customers to inform you they have moved – GAS Reactive will allow you to keep your data current and ensure continuity of contact and relevancy of communications.…

GAS Reactive

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