The Bereavement Register (TBR)
TBR is the most efficient and accurate way to remove anyone who has passed away from your marketing databases – reducing the risk of reputational damage, keeping your data clean and enhancing campaign performance.
Marketing to the deceased is brand damaging, a waste of marketing spend and will impact on campaign performance.
Since its inception in 2000, The Bereavement Register (TBR) has built a reputation for providing a high quality, reliable file of confirmed deceased records that performs for our direct and bureau clients. The data is collected directly from the bereaved and/or third party sources of actual deaths, we focus on data accuracy and quality so if records don’t make the grade they don’t go in – it is as simple as that
This means all our data is of the highest confidence – no assumed data is included negating the need for confidence indicators.Download File
No longer best practice, GDPR Article 5 requires by law that you keep your data accurate and up-to-date.
Using REaD Group’s market leading and trusted data cleaning products – including the Bereavement Register will help you to:
• Reduce the risk of having to delete data and reduce your marketable database
• Avoid heavy fines for non-adherence
• Save time, money and resources by not marketing to people who will not receive the communicationDownload File
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GAS – Gone Away Suppression
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The right marketing data to engage, acquire and retain the best customers
Transforming your data into knowledge….And knowledge into profitable action