The Bereavement Register (TBR)
TBR is the most efficient and accurate way to remove anyone who has passed away from your marketing databases – reducing the risk of reputational damage, keeping your data clean and enhancing campaign performance.
Marketing to the deceased is brand damaging, a waste of marketing spend and will impact on campaign performance.
Since its inception in 2000, The Bereavement Register (TBR) has built a reputation for providing a high quality, reliable file of confirmed deceased records that performs for our direct and bureau clients. The data is collected directly from the bereaved and/or third party sources of actual deaths, we focus on data accuracy and quality so if records don’t make the grade they don’t go in – it is as simple as that.
This means all our data is of the highest confidence – no assumed data is included negating the need for confidence indicators.Download File
No longer best practice, GDPR Article 5 requires by law that you keep your data accurate and up to date.
Using REaD Group’s market leading and trusted data cleaning products – including the Bereavement Register – will help you to get GDPR ready:
• Reduce the risk of having to delete data and reduce your marketable database
• Help you to avoid heavy fines for non-adherence
• Save time, money and resources by not marketing to people who will not receive the communicationDownload File
To enhance the level of service and recency of our market leading deceased suppression file we are now offering a product extension for The Bereavement Register by providing a daily…TBR Daily
Keeping your data clean and accurate has never been more important. Our market leading data cleaning suite is designed to optimise the accuracy of your data and the performance of…Read more about GAS
Don’t wait for customers to inform you they have moved – GAS Reactive will allow you to keep your data current and ensure continuity of contact and relevancy of communications.…GAS Reactive
The right marketing data to engage, acquire and retain the best customers
Transforming your data into knowledge….And knowledge into profitable action