Data quality

Maximise the quality and performance of your data

The Bereavement Register (TBR)

TBR is the most efficient and accurate way to remove anyone who has passed away from your marketing databases – reducing the risk of reputational damage, keeping your data clean and enhancing campaign performance.

Marketing to the deceased is brand damaging, a waste of marketing spend and will impact on campaign performance.

Since its inception in 2000, The Bereavement Register (TBR) has built a reputation for providing a high quality, reliable file of confirmed deceased records that performs for our direct and bureau clients. The data is collected directly from the bereaved and/or third party sources of actual deaths, we focus on data accuracy and quality so if records don’t make the grade they don’t go in – it is as simple as that.

This means all our data is of the highest confidence – no assumed data is included negating the need for confidence indicators.

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No longer best practice, GDPR Article 5 requires by law that you keep your data accurate and up to date.

 

Using REaD Group’s market leading and trusted data cleaning products – including the Bereavement Register – will help you to get GDPR ready:

• Reduce the risk of having to delete data and reduce your marketable database

• Help you to avoid heavy fines for non-adherence

• Save time, money and resources by not marketing to people who will not receive the communication

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ukc>online from REaD Group

ukc>online is a market leading online platform that enables you to efficiently and effectively manage and maximise the value of your customer and prospect data.

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TBR Daily

To enhance the level of service and recency of our market leading deceased suppression file we are now offering a product extension for The Bereavement Register by providing a daily…

TBR Daily

GAS

Keeping your data clean and accurate has never been more important. Our market leading data cleaning suite is designed to optimise the accuracy of your data and the performance of…

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