Every great relationship starts with getting to know each other better

It is no different in marketing. Uncover new markets and customer insight to optimise customer acquisition and retention campaigns. We use a range of analysis from basic insight and profiling through complex modelling to help turn raw data into actionable knowledge.

Photograph of small white bowls of fruit segmentations

Segmentation

Understanding your customers is the key to unlocking the true value of your data and maximising ROI.

Do you know who your best customers are?

What characteristics do they have in common?

Let our data scientists loose on your database and we can help you get to know your best customers and engage with them accordingly.

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Modelling

We use past behaviour and advanced modelling techniques to predict what people are most likely do in the future.

You can use this intelligence to make your marketing more targeted, timely and impactful.

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Single Customer View (SCV)

A game changer in the quest for customer centric marketing, a Single Customer View (SCV) describes the aggregation of multiple data sets within an organisation into one database to provide a single unified view of each customer.

Combining data from multiple sources and channels across your business – from product and purchase history, call centres and customer service logs to online and social activity provide a complete picture of your customers and their interaction with your business. A well executed SCV can both enhance marketing ROI and improve operational cohesion and efficiencies.

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Consentric Permissions

Consentric is a cloud based solution that meets the requirements under GDPR to track individual’s data consents across your organisations and systems. With an API interface that integrates with existing…

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