Engagement and insight

Transforming your data into knowledge….and knowledge into profitable action


We use past behaviour to predict what people are most likely do in the future. You can use this intelligence to make your marketing more targeted, timely and impactful

Who, How and When…

Based on a customer or prospect’s past behaviour, we construct propensity models that can help to predict how and when they are likely to engage with your brand in the future.

This allows you to identify who your best customers are and provide them with personalised communications that will encourage increased response rates and LTV.

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Using the most comprehensive consumer data universe in the UK, REaD have launched Optimatch – a powerful data linking tool that contains all the channel variables we hold on an…

Read more about Optimatch


Understanding your customers is the key to unlocking the true value of your data and maximising ROI. Do you know who your best customers are? What characteristics do they have…

Read more about Segmentation

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