Engagement and insight

Transforming your data into knowledge….and knowledge into profitable action


Understanding your customer is the key to unlocking the true value of your data. Do you know who your best customers are? What characteristics do they have in common? Let our data scientists loose on your database and we can help you get to know your best customers.

Identifying your best customers

Segmentation involves separating a customer base into groupings of individuals with similar characteristics. This can include a number of different classifications – such as spending habits, location, demographics and behavioural preferences.

This insight will enable you to truly understand your customers and allow you to provide them with a much more tailored marketing experience.

Creating more targeted and personalised campaigns will enable you to maximise ROI from email and DM campaigns and increase customer retention and loyalty.

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Using the most comprehensive consumer data universe in the UK, REaD have launched Optimatch – a powerful data linking tool that contains all the channel variables we hold on an…

Read more about Optimatch


We use past behaviour and advanced modelling techniques to predict what people are most likely do in the future. You can use this intelligence to make your marketing more targeted,…

Read more about Modelling

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