Single Customer View (SCV)

Time to take control of your data

A complete and holistic view of your customer data

Combining data from multiple sources and channels across your business – from product and purchase history, call centres and customer service logs to online and social activity, provide a complete picture of your customers and their interaction with your business.

An effective SCV can transform how you can use and capitalise the data assets within your business:

• Provide actionable insight into how and when your customers interact with you

• Enable you to make more informed decisions and enhance ROI from marketing activity

• Improve operational cohesion and efficiencies

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Segmentation

Understanding your customers is the key to unlocking the true value of your data and maximising ROI. Do you know who your best customers are? What characteristics do they have…

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Modelling

We use past behaviour and advanced modelling techniques to predict what people are most likely do in the future. You can use this intelligence to make your marketing more targeted,…

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Consentric Permissions

Consentric is a cloud based solution that meets the requirements under GDPR to track individual’s data consents across your organisations and systems. With an API interface that integrates with existing…

Read more about Consentric