Simple and practical steps to get you ready for GDPR
Whether you like it or not, May 25 2018 will render much of what has gone before, in data terms, obsolete. The EU GDPR is designed to give consumers more control over how their data is used. REaD Group has been preparing for these changes for many years and can help you get GDPR ready
GDPR: Our stance
The lack of clarity in the run up to GDPR has been shocking. This statement provides much needed clarity on how to remain on the right side of the legal minefield and make the most of the opportunity that GDPR really presents.
REaD Group have been involved from the very earliest stages of GDPR. We have been at the forefront of negotiation, lobbying and discussion for the last six years. Consequently, our knowledge of the regulation itself, the intended meaning and what it means for the Direct Marketing industry is unrivalled.
REaD Group is unequivocally supportive of the GDPR. All the decisions we have made surrounding the permissions required to use third party data for direct marketing activity under GDPR have been externally validated by Bristows LLP, widely regarded as this country’s leading data protection lawyers.
The right marketing data to engage, acquire and retain the best customers
Transforming your data into knowledge….And knowledge into profitable action