Simple and practical steps to get you ready for GDPR
Whether you like it or not, May 25 2018 will render much of what has gone before, in data terms, obsolete. The EU GDPR is designed to give consumers more control over how their data is used. REaD Group has been preparing for these changes for many years and can help you get GDPR ready
As a regulation GDPR enshrines the 6 principles set out in Article 5 in law – they apply to every data processing activity.
Consider it like a list of business critical data quality ‘to dos’.
Download our 6 principles infographic to take a closer look at what the principles are and what they require you to do.
One of the most common deterrents to working with a new regulation is often the volume of jargon that comes with it– especially when it’s a regulation that is trying to keep up with technological advances. With this in mind, it is important to get this GDPR jargon busted:
Direct Marketing under Legitimate Interest
In light of recent guidance from the ICO on using Legitimate Interest as a legal basis for processing find out why there has never been a better time to use Direct Mail
GDPR: Our stance
The lack of clarity in the run up to GDPR has been shocking. This statement provides much needed clarity on how to remain on the right side of the legal minefield and make the most of the opportunity that GDPR really presents.
REaD Group have been involved from the very earliest stages of GDPR. We have been at the forefront of negotiation, lobbying and discussion for the last six years. Consequently, our knowledge of the regulation itself, the intended meaning and what it means for the Direct Marketing industry is unrivalled.
REaD Group is unequivocally supportive of the GDPR. All the decisions we have made surrounding the permissions required to use third party data for direct marketing activity under GDPR have been externally validated by Bristows LLP, widely regarded as this country’s leading data protection lawyers.
The right marketing data to engage, acquire and retain the best customers
Transforming your data into knowledge….And knowledge into profitable action
Using technology to maximise the value of your data assets