Research Opinion Poll (ROP)
A lead generation solution to match the challenges of compliant customer acquisition, Research Opinion Poll (ROP) uses a co-registration model to generate real-time leads.
Providing targeted, timely and compliant lead generation, ROP can deliver high volumes of first party opted in consumers who have demonstrated an interest in your brand and product.
• Meeting the challenges of compliant customer acquisition
• Source high volumes of quality leads for your brand in a controlled manner
• Easily track performance of campaigns
• Include new sources as required and switch off sources that fail to meet desired CPA rates
REaD Group partner network
Using the REaD Group partner network, a larger quantity of leads can be delivered via multiple websites. This ensures an even spread of leads from a wide range of demographics.…
Performance acquisition through email
Utilising Active, REaD Group’s data universe, and the Performance Marketing network, the Performance Marketing Team can provide transparent acquisition through email. Our creative team can provide email creative and landing…
The right marketing data to engage, acquire and retain the best customers