Research Opinion Poll (ROP)

A lead generation solution to match the challenges of compliant customer acquisition, Research Opinion Poll (ROP) uses a co-registration model to generate real-time leads.

A highly effective platform for generating approved leads and prospects

REaD Group’s highly experienced performance marketing team drives traffic to the Research Opinion Poll via email campaigns, social media activity and display advertising whereby consumers sign up.

ROP enables you to survey consumers with your own brand’s specific questions to identify and target consumers when they are most likely to be engaging with and receptive to your offer.

REaD Group’s comprehensive service ensures that leads are verified, qualified and highly responsive.

Download File


Providing targeted, timely and compliant lead generation, ROP can deliver high volumes of first party opted in consumers who have demonstrated an interest in your brand and product.

• Meeting the challenges of compliant customer acquisition

• Source high volumes of quality leads for your brand in a controlled manner

• Easily track performance of campaigns

• Include new sources as required and switch off sources that fail to meet desired CPA rates

REaD Group partner network

Using the REaD Group partner network, a larger quantity of leads can be delivered via multiple websites. This ensures an even spread of leads from a wide range of demographics.…

Performance acquisition through email

Utilising Active, REaD Group’s data universe, and the Performance Marketing network, the Performance Marketing Team can provide transparent acquisition through email. Our creative team can provide email creative and landing…