Data is at the heart of everything we do
The right data means better marketing decisions and increased ROI. Using the most comprehensive view of consumers available in the UK we can help you find and get to know the right people. At REaD Group we can deliver a breadth of understanding that will allow you to get closer to the right people.
Active is REaD Group’s GDPR ready and highly responsive consumer database.
With over 32 million records and hundreds of selectable variables to create targeted and timely campaigns, Active is the most comprehensive view of active online and offline UK consumers containing over 32 million individuals.
It combines transactional history, lifestyle choices, behavioural insights and geo-demographics to help target your campaigns at every level.
We call it “Active” because we validate if the consumer has recently financially transacted at that address.Read more about ACTIVE
Prospectus for Insurance
Prospectus for Insurance is a data solution tailored specifically for the insurance sector providing customised data and insight that will help you maximise customer acquisition and retention.Prospectus for Insurance
Prospectus for Charity
It has never been more important for charities to ensure their marketing is timely, relevant and permissioned. Prospectus for Charity is designed to help charities optimise donor acquisition and retention.Prospectus for Charity
REaD Group has teamed up with More Metrics, a specialist modeling and analytics developer to create Geometrics, a unique suite of highly predictive models and associated data sets.Read more about Geometrics
Acxiom InfoBase provides a consistent source of highly responsive marketable individuals targetable through known lifestyles, demographics and purchase behaviours. REaD Group has a strategic partnership with Acxiom and we are…Read more about Acxiom
Transforming your data into knowledge….And knowledge into profitable action