We believe that the more you know about an individual, the better your marketing will be

The right data means better marketing decisions and increased ROI. Using the most comprehensive view of consumers available in the UK we can help you find and get to know the right people. At REaD Group we can deliver a breadth of understanding that will allow you to get closer to the right people.

REaD Prospect

REaD is one of the most data rich organisations in the UK with an unrivalled understanding of the data market. We provide our clients with access to highly accurate, responsive and diverse data to enhance customer relationships and make better, more informed decisions about how to communicate with customer or prospect segments across the marketing mix.

More about REaD Prospect

REaD Enhance

REaD Enhance is the most accurate, in-depth and insightful view of the consumer population in the UK. Built using REaD Group’s data asset repository, which holds multiple, trusted sources of consumer data representing virtually every marketable individual, REaDEnhance covers everything from:

  • Who consumers live with
  • What consumers earn
  • What consumers spend
  • How consumers transact
  • What consumers do for leisure consumer hobbies

Over 900 variables including comprehensive demographics, household characteristics, behavioural and attitudinal attributes.

Find out more about REaD Enhance

REaD Smart Link

Using the most comprehensive consumer data universe in the UK, REaD have launched REaD Smart Link – a powerful data linking tool that contains all the channel variables we hold on an individual level that can be used to link data from one source to another, verify contactability across one individual or household and help validate identity.

  • Link – the ability to reliably link individuals across multiple databases or contact channels
  • Verify – identify the same person, or household, from multiple sources of information
  • Validate – have confidence an individual is who they say they are
Read more about REaD Smart Link

Covid-19 Risk Model

To support data driven decisions and responsible marketing REaD Group and data partner, More Metrics, have  developed a Covid-19 risk model to enable: Screening to de-select vulnerable consumers from campaigns…

Read more about COVID-19 Model

Acxiom

Acxiom InfoBase provides a consistent source of highly responsive marketable individuals targetable through known lifestyles, demographics and purchase behaviours. REaD Group has a strategic partnership with Acxiom and we are…

Read more about Acxiom
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