Quality Data

The right data to engage, acquire and retain the best customers

Active

The most comprehensive view of active online and offline marketable UK consumers containing over 50 million individuals.

REaD hold the most comprehensive view of active online and offline marketable UK consumers containing over 50 million individuals. All records have passed our rigorous due diligence process.

Bursting with selectable variables, Active combines transactional history, lifestyle choices, hobbies and interests behavioural insights and geo-demographics to help target your campaigns at every level. The file itself is compiled from multiple trusted sources and lists. A blend of credible lifestyle surveys, financial transactions, open source models, social media and REaD Group sourced data.

  • Unrivalled in being the only data universe offering prospect and customer enhancement data, validated and proven to be recently transacting
  • GDPR ready means that ALL Active records are flagged on
    contactability by channel  for most recent privacy policy, consent statement and most recent engagement date
  • The data allows more informed decisions to enhance personalised marketing campaigns and increase ROI
  • Proven to drive customer acquisition and engagement with existing and lapsed customers.
  • All records are validated using our strict data compliance and  GDPR due diligence audits
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Covid-19 Risk Model

Extraordinary times require innovation and new data models to support data driven decisions and responsible marketing and  REaD Group data partner, More Metrics, have reactively developed a new set of…

Read more about COVID-19 Model

Consumer Vulnerability Score Model

Vulnerability is a factor that influences how consumers should be communicated with – and has never been more important! The score has been created using a combination of factors, including:…

Read more about Vulnerability Score

Optimatch

Using the most comprehensive consumer data universe in the UK, REaD have launched Optimatch – a powerful data linking tool that contains all the channel variables we hold on an…

Read more about Optimatch

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