Quality Data

The right data to engage, acquire and retain the best customers

Active

Active is the most comprehensive view of active online and offline marketable UK consumers containing over 42 million individuals.

Active – GDPR ready marketing data 

Active is the most comprehensive view of active online and offline marketable UK consumers containing over 42 million individuals. Crucially, it is also GDPR ready!  All records have passed our rigorous due diligence process.

Bursting with selectable variables, Active combines transactional history, lifestyle choices, behavioural insights and geo-demographics to help target your campaigns at every level. The file itself is compiled from multiple trusted sources and lists. A blend of credible lifestyle surveys, financial transactions, open source models, social media and REaD Group sourced data.

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• Active is unrivalled in being the only data universe offering prospect and customer enhancement data which is GDPR ready, validated and proven to be recently transacting

• GDPR ready means that ALL Active records are flagged on
contactability by channel  for most recent privacy policy, consent statement and most recent engagement date

• The data allows more informed decisions to enhance personalised marketing campaigns and increase ROI

• Proven to drive customer acquisition and engagement with existing and lapsed customers. All records are validated using our strict data compliance and  GDPR due diligence audits

• To ensure optimal data quality all Active records are authenticated, permissioned and matched against REaD Group’s market leading suppression files before being supplied to clients

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Prospectus for Insurance

Prospectus for Insurance is a market leading data solution tailored specifically for the insurance sector.  Proven to deliver unrivalled data and insight to maximise customer acquisition and retention. Optimise customer…

Prospectus for Insurance

Prospectus for Charity

It has never been more important for charities to ensure their marketing is timely, relevant and permissioned. Prospectus for Charity is designed to help charities optimise donor acquisition and retention.

Prospectus for Charity

Geometrics

REaD Group has teamed up with More Metrics, a specialist modeling and analytics developer to create Geometrics, a unique suite of highly predictive models and associated data sets.

Read more about Geometrics

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