Active is the most comprehensive view of active online and offline marketable UK consumers containing over 42 million individuals.
Active – GDPR ready marketing data
Active is the most comprehensive view of active online and offline marketable UK consumers containing over 42 million individuals. Crucially, it is also GDPR ready! All records have passed our rigorous due diligence process.
Bursting with selectable variables, Active combines transactional history, lifestyle choices, behavioural insights and geo-demographics to help target your campaigns at every level. The file itself is compiled from multiple trusted sources and lists. A blend of credible lifestyle surveys, financial transactions, open source models, social media and REaD Group sourced data.Download File
• Active is unrivalled in being the only data universe offering prospect and customer enhancement data which is GDPR ready, validated and proven to be recently transacting
• GDPR ready means that ALL Active records are flagged on
• The data allows more informed decisions to enhance personalised marketing campaigns and increase ROI
• Proven to drive customer acquisition and engagement with existing and lapsed customers. All records are validated using our strict data compliance and GDPR due diligence audits
• To ensure optimal data quality all Active records are authenticated, permissioned and matched against REaD Group’s market leading suppression files before being supplied to clientsDownload File
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REaD Group has teamed up with More Metrics, a specialist modeling and analytics developer to create Geometrics, a unique suite of highly predictive models and associated data sets.Read more about Geometrics
Transforming your data into knowledge….And knowledge into profitable action