Quality Data

The right data to engage, acquire and retain the best customers

Acxiom

Acxiom InfoBase Lifestyle Census (ILC) provides a consistent source of highly responsive marketable individuals target-able through known lifestyles, demographics and purchase behaviours.

Acxiom’s data set is built by combining the intelligent responses of online and offline surveys, consumer satisfaction questionnaires and product
warranty cards, collected in partnership with many of the UK’s major blue-chip companies. REaD Group has a strategic partnership with Acxiom and we are the sole UK re-seller of their survey-captured data-set.

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• The online questionnaire response activity across these combined survey programmes means that ILC will be regularly refreshed with over five million records gathered throughout the year

• Proven for acquiring new customers and engaging with existing and lapsed customers

• Trusted and compliant – all records are validated using our strict data compliance and due diligence audits, fully-permissioned

• To ensure optimal data quality Acxiom is cleaned against the market-leading suppression files GAS, TBR and Qinetic

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REaD Prospect

REaD is one of the most data rich organisations in the UK with an unrivalled understanding of the data market. We provide our clients with access to highly accurate, responsive…

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REaD Enhance

REaD Enhance is the most accurate, in-depth and insightful view of the consumer population in the UK. Built using REaD Group’s data asset repository, which holds multiple, trusted sources of…

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REaD Smart Link

Using the most comprehensive consumer data universe in the UK, REaD have launched REaD Smart Link – a powerful data linking tool that contains all the channel variables we hold…

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