Acxiom InfoBase Lifestyle Census (ILC) provides a consistent source of highly responsive marketable individuals target-able through known lifestyles, demographics and purchase behaviours.
Acxiom’s data set is built by combining the intelligent responses of online and offline surveys, consumer satisfaction questionnaires and product
warranty cards, collected in partnership with many of the UK’s major blue-chip companies. REaD Group has a strategic partnership with Acxiom and we are the sole UK re-seller of their survey-captured data-set.
• The online questionnaire response activity across these combined survey programmes means that ILC will be regularly refreshed with over five million records gathered throughout the year
• Proven for acquiring new customers and engaging with existing and lapsed customers
• Trusted and compliant – all records are validated using our strict data compliance and due diligence audits, fully-permissioned
• To ensure optimal data quality Acxiom is cleaned against the market-leading suppression files GAS, TBR and QineticDownload File
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Transforming your data into knowledge….And knowledge into profitable action