Quality Data

The right data to engage, acquire and retain the best customers

Acxiom

Acxiom InfoBase Lifestyle Census (ILC) provides a consistent source of highly responsive marketable individuals target-able through known lifestyles, demographics and purchase behaviours.

Acxiom’s data set is built by combining the intelligent responses of online and offline surveys, consumer satisfaction questionnaires and product
warranty cards.

Built by combining responses to online and offline customer surveys and questionnaires collected in partnership with many of the UK’s major blue chip companies. REaD Group has a strategic partnership with Acxiom and we are the sole UK re-seller of their survey captured data set.

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• The online questionnaire response activity across these combined survey programmes means that ILC will be regularly refreshed with over five million records gathered throughout the year

• Proven for acquiring new customers and engaging with existing and lapsed customers

• Trusted and compliant – all records are validated using our strict data compliance and due diligence audits, fully-permissioned

• To ensure optimal data quality Active is cleaned against the market leading suppression files GAS, TBR and Qinetic

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ACTIVE

Find  more of the right people with REaD Group’s comprehensive, permissioned  and responsive consumer marketing database. With over 50 million records and over 900 selectable variables to create targeted and…

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Covid-19 Risk Model

Extraordinary times require innovation and new data models to support data driven decisions and responsible marketing and  REaD Group data partner, More Metrics, have reactively developed a new set of…

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Consumer Vulnerability Score Model

Vulnerability is a factor that influences how consumers should be communicated with – and has never been more important! The score has been created using a combination of factors, including:…

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