Quality Data

The right data to engage, acquire and retain the best customers


Acxiom InfoBase Lifestyle Census (ILC) provides a consistent source of highly responsive marketable individuals target-able through known lifestyles, demographics and purchase behaviours.

Acxiom’s data set is built by combining the intelligent responses of online and offline surveys, consumer satisfaction questionnaires and product
warranty cards, collected in partnership with many of the UK’s major blue-chip companies. REaD Group has a strategic partnership with Acxiom and we are the sole UK re-seller of their survey-captured data-set.

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• The online questionnaire response activity across these combined survey programmes means that ILC will be regularly refreshed with over five million records gathered throughout the year

• Proven for acquiring new customers and engaging with existing and lapsed customers

• Trusted and compliant – all records are validated using our strict data compliance and due diligence audits, fully-permissioned

• To ensure optimal data quality Acxiom is cleaned against the market-leading suppression files GAS, TBR and Qinetic

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REaD Prospect

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REaD Enhance

REaD Enhance is the most accurate, in-depth and insightful view of the consumer population in the UK. Built using REaD Group’s data asset repository, which holds multiple, trusted sources of…

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Covid-19 Risk Model

To support data driven decisions and responsible marketing REaD Group and data partner, More Metrics, have  developed a Covid-19 risk model to enable: Screening to de-select vulnerable consumers from campaigns…

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