Covid-19 Risk Model

Extraordinary times require innovation and new data models to support data driven decisions and responsible marketing and REaD Group data partner More Metrics have reactively developed a new set of models to track Covid-19 risk factors. For these models, More Metrics has used its existing and new datasets to create 14 risk measures that it considers to be relevant to Covid-19. The risks cover a number of dimensions, including:

Age and Household Composition
Mortality and Co-morbidity
Economic Resilience
Risk Engagement
Infection Rate

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More Metrics has used its existing and new datasets to create 14 risk measures that it considers to be relevant to Covid-19.

As part of this we have applied our disaggregation method to estimate cumulative infection rates on an “as is” basis in England and on a “timeline adjusted” basis across the whole of the UK.

Contact our team today to find out more

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