Covid-19 Risk Model
Extraordinary times require innovation and new data models to support data driven decisions and responsible marketing and REaD Group data partner More Metrics have reactively developed a new set of models to track Covid-19 risk factors. For these models, More Metrics has used its existing and new datasets to create 14 risk measures that it considers to be relevant to Covid-19. The risks cover a number of dimensions, including:
- Age and Household Composition
- Mortality and Co-morbidity
- Economic Resilience
- Risk Engagement
- Infection Rate
More Metrics has used its existing and new datasets to create 14 risk measures that it considers to be relevant to Covid-19.
As part of this we have applied our disaggregation method to estimate cumulative infection rates on an “as is” basis in England and on a “timeline adjusted” basis across the whole of the UK.
Find more of the right people with REaD Group’s comprehensive, permissioned and responsive consumer marketing database. With over 50 million records and over 900 selectable variables to create targeted and…Read more about ACTIVE
Consumer Vulnerability Score Model
Vulnerability is a factor that influences how consumers should be communicated with – and has never been more important! The score has been created using a combination of factors, including:…Read more about Vulnerability Score
Using the most comprehensive consumer data universe in the UK, REaD have launched Optimatch – a powerful data linking tool that contains all the channel variables we hold on an…Read more about Optimatch
Transforming your data into knowledge….And knowledge into profitable action