Covid-19 Risk Model

A dataset that provides estimates of risk factors and COVID-19 infection rates at a range of local geographies.

Covid-19 Risk Model

Extraordinary times require innovation and new data models to support data driven decisions and responsible marketing and REaD Group data partner More Metrics have reactively developed a new set of models to track Covid-19 risk factors.  For these models,  More Metrics has used its existing and new datasets to create 14 risk measures that it considers to be relevant to Covid-19. The risks cover a number of dimensions, including:

  • Age and Household Composition
  • Mortality and Co-morbidity
  • Economic Resilience
  • Risk Engagement
  • Infection Rate
Download File

More Metrics has used its existing and new datasets to create 14 risk measures that it considers to be relevant to Covid-19.

As part of this we have applied our disaggregation method to estimate cumulative infection rates on an “as is” basis in England and on a “timeline adjusted” basis across the whole of the UK.

See the data in action in the Interactive Dashboard below!

Contact our team today to find out more

REaD Prospect

REaD Group is one of the most data rich organisations in the UK with an unrivalled understanding of the data market. We provide our clients with access to highly accurate,…

More about REaD Prospect

REaD Enhance

REaD Enhance is the most accurate, in-depth and insightful view of the consumer population in the UK. Built using REaD Group’s data asset repository, which holds multiple, trusted sources of…

Find out more about REaD Enhance

REaD Smart Link

Using the most comprehensive consumer data universe in the UK, REaD have launched REaD Smart Link – a powerful data linking tool that contains all the channel variables we hold…

Read more about REaD Smart Link

Speak to one of our friendly advisors today