Covid-19 Risk Model
Extraordinary times require innovation and new data models to support data driven decisions and responsible marketing and REaD Group data partner More Metrics have reactively developed a new set of models to track Covid-19 risk factors. For these models, More Metrics has used its existing and new datasets to create 14 risk measures that it considers to be relevant to Covid-19. The risks cover a number of dimensions, including:
- Age and Household Composition
- Mortality and Co-morbidity
- Economic Resilience
- Risk Engagement
- Infection Rate
More Metrics has used its existing and new datasets to create 14 risk measures that it considers to be relevant to Covid-19.
As part of this we have applied our disaggregation method to estimate cumulative infection rates on an “as is” basis in England and on a “timeline adjusted” basis across the whole of the UK.
See the data in action in the Interactive Dashboard below!
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