Quality Data

The right data to engage, acquire and retain the best customers

Moments in Time

Tracking the stages of moving home to activate marketing

REaD Group (REaD) can offer “Moment in Time” (MinT) data which can be applied to track the various stages of the home move process – both for sale and rental moves. Captured from estate agents and solicitors, the data starts at address level only (i.e. non-personal) and is fully GDPR compliant.

This data can be used to support existing customer retention activity, but also with REaD’s active online and offline marketable UK consumer data set (containing over 50 million individuals and over 900 selectable variables) to add individual contact details and other variables to support cold acquisition activity, modelling and segmentation.

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  • Retention – identify existing customers who are in the move cycle and warming them up
  • Acquisition Pre-Move – identify prospects and target them to “consider your brand when they move”, but also to use “Dear
  • Occupier” to a new owner in a property
  • Cross Sell and Upsell – the data can be used to support cross selling to existing customers who are moving or those who have moved
  • Re-activate lasped customers

ACTIVE

Find  more of the right people with REaD Group’s comprehensive, permissioned  and responsive consumer marketing database. With over 50 million records and over 900 selectable variables to create targeted and…

Read more about ACTIVE

Covid-19 Risk Model

To support data driven decisions and responsible marketing REaD Group and data partner, More Metrics, have  developed a new set of models to track Covid-19 risk factors to enable: Screening…

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Consumer Vulnerability Score Model

Vulnerability is a factor that influences how consumers should be communicated with – and has never been more important! The score has been created using a combination of factors, including:…

Read more about Vulnerability Score

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