Quality Data

The right data to engage, acquire and retain the best customers


A unique suite of highly predictive models and associated data sets.

REaD Group has teamed up with More Metrics, a specialist modeling and analytics developer to create Geometrics, a unique suite of highly predictive models and associated data sets.

Because the data is modelled using fully open source non-PII data and UK census data it is fully GDPR compliant

Variables can be appended at a variety of geographical levels and with additional data from REaD, the data can be applied down to an “individual” level.

Originally designed for the life assurance, pensions and financial services industries, these powerful products have proven themselves across a wide range of business sectors including energy and charities.

Using Geometrics data enables Insight and Analysis teams to concentrate on delivering results, rather than spending time on producing and validating intermediate data.

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Consumer Vulnerability Score Model

Vulnerability is a factor that influences how consumers should be communicated with – and has never been more important! The score has been created using a combination of factors, including:…

Read more about Vulnerability Score


Find  more of the right people with REaD Group’s comprehensive, permissioned  and responsive marketing consumer database. With over 42 million records and hundreds of selectable variables to create targeted and…

Read more about ACTIVE

Prospectus for Insurance

Prospectus for Insurance is a market leading data solution tailored specifically for the insurance sector.  Proven to deliver unrivalled data and insight to maximise customer acquisition and retention. Optimise customer…

Prospectus for Insurance

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