REaD Enhance

Unrivalled Data Enrichment

REaD Enhance is the most accurate, in-depth and insightful view of the consumer population in the UK. Built using REaD Group’s data asset repository, which holds multiple, trusted sources of consumer data representing virtually every marketable individual. Covering everything from:

  • Who consumers live with
  • What consumers earn
  • What consumers spend
  • How consumers transact
  • And consumer hobbies

With over 900 variables including comprehensive demographics, household characteristics, behavioural and attitudinal attributes.

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How can you use REaDEnhance?

Ensure your communication and marketing is more personalised, relevant and timely – driving engagement and optimising ROI and LTV!

  • Enrichment
  • Customer insight
  • Profiling
  • Content management
  • Persona development
  • Selection

REaD Prospect

REaD Group is one of the most data rich organisations in the UK with an unrivalled understanding of the data market. We provide our clients with access to highly accurate,…

More about REaD Prospect

Covid-19 Risk Model

To support data driven decisions and responsible marketing REaD Group and data partner, More Metrics, have  developed a Covid-19 risk model to enable: Screening to de-select vulnerable consumers from campaigns…

Read more about COVID-19 Model

REaD Smart Link

Using the most comprehensive consumer data universe in the UK, REaD have launched REaD Smart Link – a powerful data linking tool that contains all the channel variables we hold…

Read more about REaD Smart Link

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