Transformational technology

Data as a Service (DaaS)

Data as a Service (DaaS) is a new real-time delivery model that provides access to REaD Group’s market leading data cleaning solutions, on demand.

Providing optimal data quality and enhancement to maximise the value of your customer data asset.

DaaS also helps businesses to comply with GDPR data quality obligations. It will clean your data in real time with access to maket leading suppression services GAS, GAS Reactive and TBR plus best of rest, including Royal Mail, Mortascreen, Experian, acxiom and BT OSIS.

Watch our DaaS animation

Single Customer View (SCV)

A game changer in the quest for customer centric marketing, a Single Customer View (SCV) describes the aggregation of multiple data sets within an organisation into one database to provide a single unified view of each customer.

Combining data from multiple sources and channels across your business – from product and purchase history, call centres and customer service logs to online and social activity provide a complete picture of your customers and their interaction with your business. A well executed SCV can both enhance marketing ROI and improve operational cohesion and efficiencies.

Consentric Permissions

Consentric is a cloud based solution that meets the requirements under GDPR to track individual’s data consents across your organisations and systems. With an API interface that integrates with existing data systems and customer touch points (CRM, website etc) within your organisation, the system provides a single place to efficiently, compliantly and transparently record and track all permissions.