Single Customer View (SCV)

Time to take control of your data

A complete and holistic view of your customer data

Combining data from multiple sources and channels across your business – from product and purchase history, call centres and customer service logs to online and social activity, provide a complete picture of your customers and their interaction with your business.

An effective SCV can transform how you can use and capitalise the data assets within your business:

• Provide actionable insight into how and when your customers interact with you

• Enable you to make more informed decisions and enhance ROI from marketing activity

• Improve operational cohesion and efficiencies

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