Time to take control of your data
We support brands at every stage of the customer journey ensuring optimum data quality and accuracy, in-depth customer insight and targeted multi-channel communications via our bespoke customer engagement solutions.
REaDConnect delivers seamless connectivity to the UK’s most comprehensive and authoritative data assets. REaD’s always-on technology maintains data accuracy and helps you target the right customers to ensure better decisions at every stage of the customer lifecycle.Read more about REaDConnect
Single Customer View (SCV)
A game changer in the quest for customer centric marketing, a Single Customer View (SCV) describes the aggregation of multiple data sets within an organisation into one database to provide a single unified view of each customer.
Combining data from multiple sources and channels across your business – from product and purchase history, call centres and customer service logs to online and social activity provide a complete picture of your customers and their interaction with your business. A well executed SCV can both enhance marketing ROI and improve operational cohesion and efficiencies.Read more about SCV
The right marketing data to engage, acquire and retain the best customers