Time to take control of your data
We support brands at every stage of the customer journey ensuring optimum data quality and accuracy, in-depth customer insight and targeted multi-channel communications via our bespoke customer engagement solutions.
Data is an now an essential and highly valuable asset in all businesses.
The unprecedented volume and variety of data available now, together with rapidly evolving technology and human creativity provides unlimited opportunities and possibilities. To take full advantage of these opportunities means respecting your data and ensuring you are keeping it clean and accurate and enriching it.
REaDConnect delivers seamless connectivity to the UK’s most comprehensive and authoritative data assets. REaD’s always-on technology maintains data accuracy and helps you target the right customers to ensure better decisions at every stage of the customer lifecycle.
And with the launch of the REaDConnect portal, we can deliver the powerful solutions in REaDConnect in a user friendly, secure platform. Start your trial today!
- Easily manage data cleansing in a few simple steps
- Dashboard and real-time reporting ensures you are in control
- Immediate access to your metrics
Single Customer View (SCV)
A game changer in the quest for customer centric marketing, a Single Customer View (SCV) describes the aggregation of multiple data sets within an organisation into one database to provide a single unified view of each customer.
Combining data from multiple sources and channels across your business – from product and purchase history, call centres and customer service logs to online and social activity provide a complete picture of your customers and their interaction with your business. A well executed SCV can both enhance marketing ROI and improve operational cohesion and efficiencies.Read more about SCV
The right marketing data to engage, acquire and retain the best customers