Planning Services

Delivering multi-channel media planning strategies for acquistion and retention

Experts in multi-media planning

Delivering acquistion and retention strategies for our clients using insight-driven recommendations to optimise your marketing budget.

Our planning services philosophy is simple. To work with our clients in a consultative and engaging manner, harnessing the value of consumer insight to deliver highly-targeted acquisition and retention communications for our clients across a range of complementary media.

Encompassing a fully consultative approach to communication frequency, creative, format and media testing. Covering a vast range of multi-media channels:

  • Direct Mail
  • Partially addressed mail
  • Email
  • Door-drops
  • Inserts
  • Social
  • Digital
Find out more

Offline planning services:

We believe that the combination of our data and insight supported by our campaign planning expertise, makes REaD Group the ideal partner for your direct marketing campaigns.

Our propensity models deliver an increased level of targeting for:

  • Partially Addressed mail
  • Direct mail
  • Door drops

For insert communications we specialise in third party and mainstream planning, selecting only the most relevant and targeted content for your campaigns.

 

More on Direct Mail

Online planning services:

REaD Group offers extensive knowledge of integrated digital and social channels, providing clients with insight-driven campaign planning for online channels.

Via email we can target your audience both online and offline, delivering a dual acquisition strategy.

Via social media, REaD Group’s identifiers can match individuals demographic:

  • Lifestyle
  • Channel preferences
  • Attitudinal information

Providing a holistic view of the consumer, in order to communicate your marketing message.

Get in touch

REaDOnline

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Single Customer View (SCV)

A game changer in the quest for customer centric marketing, a Single Customer View (SCV) describes the aggregation of multiple data sets within an organisation into one database to provide…

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REaDConnect

Data is an essential and highly valuable asset in all businesses. The unprecedented volume and variety of data available now, together with rapidly evolving technology and human creativity provides unlimited…

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