Planning Services

Our planning services philosophy is simple. To work with our clients in a consultative and engaging manner, harnessing the value of consumer insight to deliver highly-targeted acquisition and retention communications for our clients across a range of complementary media.

Encompassing a fully consultative approach to communication frequency, creative, format and media testing. Covering a vast range of multi-media channels:

• Direct Mail
• Partially addressed mail
• Email
• Door-drops
• Inserts
• Social
• Digital

Offline planning services:

We believe that the combination of our data and insight supported by our campaign planning expertise, makes REaD Group the ideal partner for your direct marketing campaigns.

Our propensity models deliver an increased level of targeting for partially:

• Addressed mail
• Direct mail
• Door-drops

For insert communications we specialise in third party and mainstream planning, selecting only the most relevant and targeted content for your campaigns.

Online planning services:

REaD Group offers extensive knowledge of integrated digital and social channels, providing clients with insight-driven campaign planning for online channels.

Via email we can target your audience both online and offline, delivering a dual acquisition strategy.

Via social media, REaD Group’s identifiers can match individuals demographic:

• Lifestyle
• Channel preferences
• Attitudinal information

Providing a holistic view of the consumer, in order to communicate your marketing message.