Trusted solutions

REaD’s always-on technology maintains data accuracy and helps you target the right customers to ensure better decisions at every stage of the customer lifecycle.

• Improve regulatory compliance such as GDPR article 5
• Reduce your exposure to financial penalties
• Increase reporting accuracy and make confident business decisions
• Reduce data processing timelines and costs
• Use less infrastructure and increase resilience
• Removal or reduce manual processes and associated resource time
• Access via user friendly and secure online portal
• Plug & Play integration via API or SFTP
• Powers continuous updates to your customer data
• Provides access to the UK’s leading data cleansing suite
• Comprehensive coverage of deceased individuals, gone-aways and relocatable movers

Sign up for a trial of the portal today and unleash the powerful solutions in REaDConnect

REaDConnect delivers cost savings for retailer!

For our client, a large retailer, was that they were not receiving flags for gone-away or deceased matches to their customer database, which meant they were paying for the same suppressions repeatedly, every time they ran a campaign. Their goal was to be able to only suppress a customer once with the aim of reducing ongoing costs.

• Access to all available deceased, gone away and mover marketing suppression products
• An initial cleanse of the between 10 -15 million customer records currently held, with provision of permanent flags
• Flexibility to process and cleanse data on a campaign-by-campaign basis
• Provision of the PAF file
• Access to all of the market leading suppression files and ensure their data is GDPR compliant at all times