Trusted solutions

The automated data cleansing and enrichment solution.

REaDConnect

Via an easy-to-use online portal, REaDConnect provides you with seamless access to advanced solutions to maximise the quality of your customer data asset

REaD’s always-on technology maintains data accuracy and helps you target the right customers to ensure better decisions at every stage of the customer lifecycle.

  • Improve regulatory compliance such as GDPR article 5
  • Reduce your exposure to financial penalties
  • Increase reporting accuracy and make confident business decisions
  • Reduce data processing timelines and costs
  • Use less infrastructure and increase resilience
  • Removal or reduce manual processes and associated resource time
  • Access via user friendly and secure online portal
  • Plug & Play integration via API or SFTP
  • Powers continuous updates to your customer data
  • Provides access to the UK’s leading data cleansing suite
  • Comprehensive coverage of deceased individuals, gone-aways and relocatable movers

Sign up for a trial of the portal today and unleash the powerful solutions in REaDConnect

 

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REaDConnect delivers cost savings for retailer!

For our client, a large retailer, was that they were not receiving flags for gone-away or deceased matches to their customer database, which meant they were paying for the same suppressions repeatedly, every time they ran a campaign. Their goal was to be able to only suppress a customer once with the aim of reducing ongoing costs.

  • Access to all available deceased, gone away and mover marketing suppression products
  • An initial cleanse of the between 10 -15 million customer records currently held, with provision of permanent flags
  • Flexibility to process and cleanse data on a campaign-by-campaign basis
  • Provision of the PAF file
  • Access to all of the market leading suppression files and ensure their data is GDPR compliant at all times

 

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