Single Customer View (SCV)
Time to take control of your data
A complete and holistic view of your customer data
Combining data from multiple sources and channels across your business – from product and purchase history, call centres and customer service logs to online and social activity, provide a complete picture of your customers and their interaction with your business.
An effective SCV can transform how you can use and capitalise the data assets within your business:
• Provide actionable insight into how and when your customers interact with you
• Enable you to make more informed decisions and enhance ROI from marketing activity
• Improve operational cohesion and efficiencies
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