Acxiom InfoBase Lifestyle Census (ILC) provides a consistent source of highly responsive marketable individuals target-able through known lifestyles, demographics and purchase behaviours.

Acxiom’s data set is built by combining the intelligent responses of online and offline surveys, consumer satisfaction questionnaires and product
warranty cards.

Built by combining responses to online and offline customer surveys and questionnaires collected in partnership with many of the UK’s major blue chip companies. REaD Group has a strategic partnership with Acxiom and we are the sole UK re-seller of their survey captured data set. We continue to enhance this file through our data collection channels: and

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• The online questionnaire response activity across these combined survey programmes means that ILC will be regularly refreshed with over five million records gathered throughout the year

• Proven for acquiring new customers and engaging with existing and lapsed customers

• Trusted and compliant – all records are validated using our strict data compliance and due diligence audits, fully-permissioned

• To ensure optimal data quality Active is cleaned against the market leading suppression files GAS, TBR and Qinetic


Active is a GDPR ready and highly responsive marketing  database with hundreds of selectable variables to create targeted and timely campaigns,  Active is the most comprehensive view of active online…

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