Research Opinion Poll (ROP)

A lead generation solution to match the challenges of compliant customer acquisition, Research Opinion Poll (ROP) uses a co-registration model to generate real-time leads.

A highly effective platform for generating approved leads and prospects

REaD Group’s highly experienced performance marketing team drives traffic to the Research Opinion Poll via email campaigns, social media activity and display advertising whereby consumers sign up.

ROP enables you to survey consumers with your own brand’s specific questions to identify and target consumers when they are most likely to be engaging with and receptive to your offer.

REaD Group’s comprehensive service ensures that leads are verified, qualified and highly responsive.

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Providing targeted, timely and compliant lead generation, ROP can deliver high volumes of first party opted in consumers who have demonstrated an interest in your brand and product.

• Meeting the challenges of compliant customer acquisition


• Source high volumes of quality leads for your brand in a controlled manner


• Easily track performance of campaigns


• Include new sources as required and switch off sources that fail to meet desired CPA rates

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