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The power of multi-channel marketing!
2021 - The year Katie Price becomes Prime Minister?
Make this a not so blue Monday with these handy tips and tricks!
Long Live the Catalogue!
Make 2021 your data year!
Direct mail and digital marketing - working together !
Gone-aways and suppressions for Retail Banking
Gone-away and suppressions for Insurance brands!
Familiarity breeds...loyalty! Why knowing your prospects will help you win
Insight in Fundrasing Conference
10 top reasons why Charities should keep their data clean and responsible!
Get an A in data! 10 top reasons to keep your data clean and accurate in the education sector!
Getting to grips with the lawful bases for processing data under GDPR
The Big SHIFT receives more recognition as a shortlisted entry in the DataIQAwards!
Using Covid-19 risk models to support your business out of lockdown
Why gone away suppression is a must!
REaD Group and Marie Curie shortlisted for DataIQ 2020 Transformation with Data Award
Empathy, Engagement & Customer Experience: The keys to marketing to over the 55s
Clean data is better data! 10 top reasons to keep your data clean and accurate!
Using powerful data to make the right marketing decisions!
Don’t be memorable for the wrong reasons!
People are our greatest asset!
Proud to be supporting Campaign Against Living Miserably (CALM)
It’s not a choice, it’s the law!
REaD Group acquires UKChanges assets
REaD Group and More Metrics launch COVID-19 risk model
7 steps to successful direct mail
Are you addicted to bad data?
Jon Cano-Lopez named in 2020 DataIQ 100 most influential people in data list:
Coronavirus and Direct Mail
Business as usual for REaD Group during COVID-19 situation
Fundraising Live and CDAO UK: Keeping it personal
2020 Predictions: The year of responsible marketing
Data Management: Whose job is it anyway?
Black Friday: Let's get personal
Power in Partnership
Clubcard Plus: Putting a price on loyalty
The big switch: If leaving me is easy...
Data Quality: Sex appeal isn’t everything
See the LI-ght: Beyond consent
Data Challenges: Inaccurate data = lost customers
Bot or not - and does it matter?
The Discerning Marketer's Guide to Buying Marketing Data
The Propensity to eat late night chocolate
And the winner is…. Data!
Big SHIFT project wins another Award! Best use of Insight at National Fundraising Awards
Insight in Fundraising Award Winners!
Why data-driven decisions beat intuition
Silent Retreat: Keeping Quiet for CALM
GDPR: 12 months on…
REaD Group shortlisted for the DataIQ Awards 2019!
Data Quality - An opportunity or a cost?
The New World Order – Chief Data Officers exist!
REaD Group Charity of the year 2019 – CALM
DMA Future of Customer Engagement: The Future is Now?
CIM Marketing Excellence Awards 2019: Best Use of Data and Insight
Customer Engagement: Expectation vs Reality
Data Protection: Why passwords are like pants
How clean is your data?
Our Charity of the year - MS Society
A day in the life of an account manager
184 days post-GDPR - reasons to be cheerful!
Black Friday, Cyber Monday and Review Tuesday
The Need for Speed
Apteco Rising Star Award reflects new era for REaD Group
The Price of Loyalty
Responsible Marketing – just add common sense!
5 really good reasons to keep your data clean
REaD Group Summer Soirée 2018
What? - I’m in the Segment that loves Segmentation!
10 compelling reasons to use Direct Mail!
We’ve got new rules, don’t doubt ‘em
Making your bike go faster
GDPR: 'Necessary'? 'Misunderstood'? Or 'a pain in the a**e'?
Long Live the Loyalty Scheme! Staying Relevant in Retail post-GDPR
Mud, Sweat and Tears: The REaD Group 10 Peaks Challenge!
REaD Group GDPR Briefing: A Beginning not an End
Are we headed to a post-GDPR Data Nirvana?
Privacy by Design and Privacy by Default - no longer a nice to have!
E-Privacy Review: From Rewrite to Reinvention
MS Society Awards 2018
GDPR Advent Calendar: The Final Countdown
The recipe for a great GDPR event: clarity, consensus, brevity and chemistry!
Data Saint or Data Sinner?
Article 5: Clean it or Lose it
The GDPR ready Single Customer View
iChatbot: Customer service in the age of technology
Are we really a data led marketing industry?
Jon Cano-Lopez recognised as one of the UK’s top Data Enablers in 2018 DataIQ 100
REaD Group and GDPR: Our Stance
Why there has never been a better time to use Direct Mail!
Much needed clarity from ICO on Legitimate Interest and Direct Mail!
Information Security: Small changes in company culture go a long way...
How to Read Trends and Engage with People
Consent - A Chance to Segment or Lament
Contact Management in an Omni-channel World
Customer Engagement – The Rise of the Machines
REaD Group appoints Dean Standing as new Client Services Director
Big Data, Big Issues: What should be top of the agenda for data marketers in 2017?
SAS software award winner in our midst!
The Joy of Sex
Should insurers buy data direct from their customers?
Customer Engagement in the Insurance Market
REaD Group win Outstanding Data Focused Agency at Database Marketing Awards 2016
Time for insurers to claw back the customer from the Meerkat
Big Data: Big Buzzword. Fast Data is the real challenge
The Bereavement Register
Introducing... Andy Bridges, Data Quality and Governance Manager
Telematics and Big Data
Is The End Near for The High Street Retailer?
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