Site map

All Parent Pages

thank you

Test Page

Win a day at the Champneys Health spa!

Win a day at the Champneys Health spa!

Consumer Info

Thank you

Privacy Policy

Cookie Declaration

GDPR

Frequently Asked Questions

Contact Form

Research

Cookie Policy

Site-map

Terms and Conditions

Case Studies

Team

Services

Careers at REaD Group

About us

Contact

News

Home

All News Pages

ULEZ expansion and what it means for auto brands

I0S 15 and the impact on email marketing

Identifying Consumer Vulnerability in a UK Energy Crisis

7 key principles for the lawful processing of personal data

Quality Data: Switcher Model

Football season is back: off-pitch tips for clubs

Why Gone Away Suppression is a must!

Consent vs Legitimate Interest - What you need to know

SMEs and Data Quality - The latest survey from REaD Group

Why it's time to reignite the single customer view

Why marketing needs a third summer of love

The most in-depth data for pet owners is here!

Top 10 reasons to keep your data clean and accurate this summer!

Changes to third-party cookies and what you need to know!

The definitive guide to harnessing the power of direct mail!

The marketers guide to choosing a data provider!

NEW REaDOnline platform launches

Team REaD take on the 94 Challenge for CALM!

The Civil Society Spring Summit - Sponsored by REaD

Multi-channel media planning for acquisition & retention!

REaD Group and InfoSum partnership will deliver privacy-first data solution for brands

CIM Marketing Excellence Award - Best Use of data and Insight!

Industry Stalwarts join together to launch innovative data hygiene product

Conversations with the DMA: The subscription economy surge

Time to Talk with CALM!

Supporting CALM for 2021

Using the key lawful bases for protecting your data

The power of multi-channel marketing!

2021 - The year Katie Price becomes Prime Minister?

Make this a not so blue Monday with these handy tips and tricks!

Long Live the Catalogue!

Make 2021 your data year!

Direct mail and digital marketing - working together !

Goneaways and suppressions for Retail Banking

Goneaways and suppressions for Insurance brands!

Familiarity breeds...loyalty! Why knowing your prospects will help you win

Insight in Fundrasing Conference

10 top reasons why Charities should keep their data clean and responsible!

Get an A in data! 10 top reasons to keep your data clean and accurate in the education sector!

Getting to grips with the lawful bases for processing data under GDPR

The Big SHIFT receives more recognition as a shortlisted entry in the DataIQAwards!

Using Covid-19 risk models to support your business out of lockdown

Why gone away suppression is a must!

REaD Group and Marie Curie shortlisted for DataIQ 2020 Transformation with Data Award

Empathy, Engagement & Customer Experience: The keys to marketing to over the 55s

Clean data is better data! 10 top reasons to keep your data clean and accurate!

Using powerful data to make the right marketing decisions!

Don’t be memorable for the wrong reasons!

People are our greatest asset!

Proud to be supporting Campaign Against Living Miserably (CALM)

It’s not a choice, it’s the law!

REaD Group acquires UKChanges assets

REaD Group and More Metrics launch COVID-19 risk model

7 steps to successful direct mail

Are you addicted to bad data?

Jon Cano-Lopez named in 2020 DataIQ 100 most influential people in data list:

Coronavirus and Direct Mail

Business as usual for REaD Group during COVID-19 situation

Fundraising Live and CDAO UK: Keeping it personal

2020 Predictions: The year of responsible marketing

Data Management: Whose job is it anyway?

Black Friday: Let's get personal

Power in Partnership

Clubcard Plus: Putting a price on loyalty

The big switch: If leaving me is easy...

Data Quality: Sex appeal isn’t everything

See the LI-ght: Beyond consent

Data Challenges: Inaccurate data = lost customers

Bot or not - and does it matter?

The Marketer's Guide to Buying Data

The Propensity to eat late night chocolate

And the winner is…. Data!

Big SHIFT project wins another Award! Best use of Insight at National Fundraising Awards

Insight in Fundraising Award Winners!

Why data-driven decisions beat intuition

Silent Retreat: Keeping Quiet for CALM

GDPR: 12 months on…

REaD Group shortlisted for the DataIQ Awards 2019!

Data Quality - An opportunity or a cost?

The New World Order – Chief Data Officers exist!

REaD Group Charity of the year 2019 – CALM

DMA Future of Customer Engagement: The Future is Now?

CIM Marketing Excellence Awards 2019: Best Use of Data and Insight

Customer Engagement: Expectation vs Reality

Data Protection: Why passwords are like pants

How clean is your data?

Our Charity of the year - MS Society

A day in the life of an account manager

184 days post-GDPR - reasons to be cheerful!

Black Friday, Cyber Monday and Review Tuesday

The Need for Speed

Apteco Rising Star Award reflects new era for REaD Group

The Price of Loyalty

Responsible Marketing – just add common sense!

5 really good reasons to keep your data clean

REaD Group Summer Soirée 2018

What? - I’m in the Segment that loves Segmentation!

10 compelling reasons to use Direct Mail!

We’ve got new rules, don’t doubt ‘em

Making your bike go faster

GDPR: 'Necessary'? 'Misunderstood'? Or 'a pain in the a**e'?

Long Live the Loyalty Scheme! Staying Relevant in Retail post-GDPR

Mud, Sweat and Tears: The REaD Group 10 Peaks Challenge!

REaD Group GDPR Briefing: A Beginning not an End

Are we headed to a post-GDPR Data Nirvana?

Privacy by Design and Privacy by Default - no longer a nice to have!

E-Privacy Review: From Rewrite to Reinvention

MS Society Awards 2018

GDPR Advent Calendar: The Final Countdown

The recipe for a great GDPR event: clarity, consensus, brevity and chemistry!

Data Saint or Data Sinner?

Article 5: Clean it or Lose it

The GDPR ready Single Customer View

iChatbot: Customer service in the age of technology

Are we really a data led marketing industry?

Jon Cano-Lopez recognised as one of the UK’s top Data Enablers in 2018 DataIQ 100

REaD Group and GDPR: Our Stance

Why there has never been a better time to use Direct Mail!

Much needed clarity from ICO on Legitimate Interest and Direct Mail!

Information Security: Small changes in company culture go a long way...

Destination Unknown

How to Read Trends and Engage with People

Consent - A Chance to Segment or Lament

Contact Management in an Omni-channel World

Customer Engagement – The Rise of the Machines

REaD Group appoints Dean Standing as new Client Services Director

Big Data, Big Issues: What should be top of the agenda for data marketers in 2017?

SAS software award winner in our midst!

The Joy of Sex

Should insurers buy data direct from their customers?

Customer Engagement in the Insurance Market

REaD Group win Outstanding Data Focused Agency at Database Marketing Awards 2016

Time for insurers to claw back the customer from the Meerkat

Big Data: Big Buzzword. Fast Data is the real challenge

The Bereavement Register

Introducing... Andy Bridges, Data Quality and Governance Manager

Telematics and Big Data

Is The End Near for The High Street Retailer?

All Service Type Pages

Quality Data

Data Quality

Actionable Insight

Trusted Solutions

All Service Post Pages

REaD Prospect

REaD Enhance

REaD Cleanse

Covid-19 Risk Model

Switcher Model

REaD Smart Link

REaDOnline

Single Customer View (SCV)

REaDConnect

Media Planning Services

Direct Mail

Segmentation

Modelling

GAS – Gone Away Suppression

The Bereavement Register – trusted deceased screening from REaD Group

GAS Reactive

Performance Marketing

REaD Group partner network

Performance acquisition through email

Acxiom

GDPR Toolkit