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Data Challenges: Inaccurate data = lost customers

Bot or not - and does it matter?

The Discerning Marketer's Guide to Buying Marketing Data

The Propensity to eat late night chocolate

And the winner is…. Data!

Big SHIFT project wins another Award! Best use of Insight at National Fundraising Awards

Insight in Fundraising Award Winners!

Why data-driven decisions beat intuition

Silent Retreat: Keeping Quiet for CALM

GDPR: 12 months on…

REaD Group shortlisted for the DataIQ Awards 2019!

Data Quality - An opportunity or a cost?

The New World Order – Chief Data Officers exist!

REaD Group Charity of the year 2019 – CALM

DMA Future of Customer Engagement: The Future is Now?

Jon Cano-Lopez confirmed as one of the UK’s Top Data Enablers in 2019 DataIQ 100

CIM Marketing Excellence Awards 2019: Best Use of Data and Insight

Customer Engagement: Expectation vs Reality

Data Protection: Why passwords are like pants

How clean is your data?

Our Charity of the year - MS Society

A day in the life of an account manager

184 days post-GDPR - reasons to be cheerful!

Black Friday, Cyber Monday and Review Tuesday

The Need for Speed

Apteco Rising Star Award reflects new era for REaD Group

The Price of Loyalty

Responsible Marketing – just add common sense!

5 really good reasons to keep your data clean

REaD Group Summer Soirée 2018

What? - I’m in the Segment that loves Segmentation!

10 compelling reasons to use Direct Mail!

We’ve got new rules, don’t doubt ‘em

Making your bike go faster

GDPR: 'Necessary'? 'Misunderstood'? Or 'a pain in the a**e'?

Long Live the Loyalty Scheme! Staying Relevant in Retail post-GDPR

Mud, Sweat and Tears: The REaD Group 10 Peaks Challenge!

REaD Group GDPR Briefing: A Beginning not an End

Are we headed to a post-GDPR Data Nirvana?

Privacy by Design and Privacy by Default - no longer a nice to have!

E-Privacy Review: From Rewrite to Reinvention

MS Society Awards 2018

GDPR Advent Calendar: The Final Countdown

The recipe for a great GDPR event: clarity, consensus, brevity and chemistry!

Data Saint or Data Sinner?

Article 5: Clean it or Lose it

The GDPR ready Single Customer View

iChatbot: Customer service in the age of technology

Are we really a data led marketing industry?

Jon Cano-Lopez recognised as one of the UK’s top Data Enablers in 2018 DataIQ 100

REaD Group and GDPR: Our Stance

Why there has never been a better time to use Direct Mail!

Much needed clarity from ICO on Legitimate Interest and Direct Mail!

Information Security: Small changes in company culture go a long way...

Destination Unknown

How to Read Trends and Engage with People

Consent - A Chance to Segment or Lament

Contact Management in an Omni-channel World

Customer Engagement – The Rise of the Machines

REaD Group appoints Dean Standing as new Client Services Director

Big Data, Big Issues: What should be top of the agenda for data marketers in 2017?

SAS software award winner in our midst!

The Joy of Sex

Should insurers buy data direct from their customers?

Customer Engagement in the Insurance Market

REaD Group win Outstanding Data Focused Agency at Database Marketing Awards 2016

Time for insurers to claw back the customer from the Meerkat

Big Data: Big Buzzword. Fast Data is the real challenge

The Bereavement Register

Introducing... Andy Bridges, Data Quality and Governance Manager

Telematics and Big Data

Is The End Near for The High Street Retailer?

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